# ZappiStore

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zappistore

- Industry: Software
- Headquarters: London, UK
- Website: www.zappistore.com
- Total disclosed funding: $8M
- Latest round: Series B (Jan 2, 2019)
- Investors on record: 2

## About

Based in the UK, ZappiStore Limited is a consumer insights platform that utilizes AI and consumer data to provide actionable insights, aiding brands in product innovation, advertising effectiveness, and brand development.Founded in 2013 and headquartered in London, UK, ZappiStore Limited specializes in consumer insights through its innovative platform. The company has completed three deals, with its most recent funding round in December 2022, where it raised USD 170.00 mn in a GROWTH round led by Sumeru Equity Partners. The founder's history details are not specified, and there is no mention of any subsidiaries or pivots in business strategy.Zappi is a consumer insights platform that leverages AI and consumer data to deliver actionable insights for brands, primarily focusing on product innovation, advertising effectiveness, and brand development. Its core offerings feature a continuous feedback system that engages consumers throughout the product development cycle, optimizing product and ad performance based on real-time consumer feedback. Notable clients include leading brands such as PepsiCo, which have utilized Zappi's technology to enhance creative effectiveness and gain market share. The platform is designed for diverse geographic markets, including North America, Europe, and Asia, enabling companies to align their strategies with evolving consumer preferences across these regions.Zappi operates on a subscription-based revenue model, granting clients access to its suite of tools for consumer insights and feedback collection. The company primarily engages in B2B partnerships, with clients typically using Zappi’s platform for long-term research initiatives that include customized surveys and analytics tailored to their needs. In the most recent year, 2022, Zappi reported a revenue of USD 16,190,596 and an EBITDA of USD 349,545.8 for the year 2023.In December 2022, ZappiStore Limited raised USD 170.00 mn in growth funding led by Sumeru Equity Partners. The company plans to utilize this funding to expand its market reach, accelerate platform development, and support the expansion of its global team. Specific future expansion plans into new geographic markets are not detailed, but the funding is set to enhance the company's operational capabilities and market offerings.

## Funding rounds

- Series B, Jan 2, 2019, $8M — Prime Ventures, Cipio Partners

## Investors

- Prime Ventures — Series B
- Cipio Partners (https://capitalatlas.ai/funds/cipio-partners) — Series B