# ZAP Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zap-group

- Industry: Software
- Headquarters: Pasig City, Philippines
- Website: www.zap.com.ph
- Total disclosed funding: $0.6M
- Latest round: Seed (Dec 11, 2017)
- Investors on record: 3

## About

ZAP Group, Inc. is a Philippines-based company specializing in digital loyalty programs, designed to enhance customer engagement and retention across various sectors, primarily through its Loyalty Express platform.Founded in 2012, ZAP Group, Inc. operates from Pasig City, Philippines, focusing on providing businesses with digital loyalty solutions. The company has completed five deals since its inception. The latest funding round occurred on March 7, 2022, when ZAP raised USD 0.55 mn in Seed funding led by Kickstart Ventures and Y Investments Philippines, reflecting their ongoing commitment to innovation. ZAP was co-founded by Angelique Uy and Dustin Cheng, with Cheng currently serving as the CEO alongside Michael Szulborski.ZAP Philippines offers a comprehensive digital loyalty program that enhances customer engagement for various businesses. Their main product, Loyalty Express, is available in Free and Premium tiers, with the Premium option priced at P4,800 per month. This system allows businesses of any size to implement a digital loyalty structure that effectively tracks customer purchases and rewards them, leading to an increase in customer usage rates reported as high as 80%. Their clientele comprises both local merchants and larger retailers, optimizing customer relationships with tailored loyalty experiences.In the most recent fiscal year of 2023, ZAP Group, Inc. generated revenue of USD 560,910.50, while reporting an EBITDA of USD -169,223.80. Their revenue model is based on subscription services provided through Loyalty Express, where merchants can opt for either a Free or Premium subscription. The Premium plan's pricing includes enhanced features that allow businesses to effectively manage loyalty programs and gain insights into consumer behavior, establishing a consistent revenue stream as more merchants adopt the platform.ZAP Group, Inc. is focusing on expanding its product offerings and market reach. They are currently developing new features for the Loyalty Express program, planned for release in the near future, which will enhance customer engagement capabilities. The company is also looking to explore markets beyond the Philippines, targeting Southeast Asia, by the end of 2024. The funds raised in the latest Seed round will be utilized to bolster these initiatives, supporting product development and market expansion efforts to further strengthen their position in the digital loyalty space.

## Funding rounds

- Seed, Dec 11, 2017, $0.6M — Kickstart Ventures, Y Investments Philippines
- Seed, Oct 15, 2015 — Wavemaker Partners
- Seed, Oct 1, 2012 — Kickstart Ventures

## Investors

- Kickstart Ventures (https://capitalatlas.ai/funds/kickstart-ventures) — Seed
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed
- Y Investments Philippines (https://capitalatlas.ai/funds/y-investments-philippines) — Seed