# Zafu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zafu

- Industry: Software
- Headquarters: Emeryville, US
- Website: www.zafu.com
- Total disclosed funding: $4.1M
- Latest round: Series B (Aug 10, 2007)
- Investors on record: 2

## About

Zafu Inc. is an innovative online marketplace that specializes in connecting consumers with personalized product recommendations, enhancing the shopping experience through tailored insights and data-driven analytics.Founded in 2005 in Emeryville, US, Zafu Inc. operates a digital platform that focuses on personalized shopping recommendations. The company raised USD 4.1 million in Series B financing on August 10, 2007, from Carlyle Group and EagleTree Capital, bringing the total amount raised to USD 4.1 million.Zafu.com primarily operates in the online marketplace, providing a digital platform that connects users with various product offerings. The core services focus on personalized recommendations based on user preferences, aiming to streamline the decision-making process for consumers. The platform caters to individual consumers and businesses aiming to enhance customer engagement through targeted product suggestions. Zafu.com leverages algorithms and data analytics to deliver insights tailored to its users' needs, serving markets in North America and parts of Europe.Zafu.com generates revenue through a direct-to-consumer model, allowing users to receive personalized product recommendations. The company utilizes a subscription-based pricing structure for premium features and earns commissions from partnerships with retail brands for sales generated through its recommendations. The platform’s specialized features enhance user experience, fostering customer loyalty and repeat transactions.Zafu Inc. plans to utilize the recent USD 4.1 million from the Series B financing to enhance its product offerings and expand its platform capabilities. The company is looking to design and launch new personalized recommendation tools by late 2023. Additionally, Zafu is targeting expansion into further European markets by mid-2024, aiming to reach a broader audience of consumers and retail partners.

## Funding rounds

- Series B, Aug 10, 2007, $4.1M — Carlyle Group, EagleTree Capital

## Investors

- Carlyle Group (https://capitalatlas.ai/funds/carlyle-group) — Series B
- EagleTree Capital (https://capitalatlas.ai/funds/eagletree-capital) — Series B