# YuppTV

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yupptv

- Industry: Media
- Headquarters: Alpharetta, US
- Website: www.yupptv.com
- Total disclosed funding: $2.5M
- Latest round: Seed (Apr 5, 2014)
- Investors on record: 1

## About

YuppTV Inc. is a digital entertainment platform offering live television streaming and on-demand content, primarily catering to the Indian diaspora and audiences interested in South Asian media.Founded in 2007 and headquartered in Alpharetta, US, YuppTV Inc. specializes in live television streaming services. The company has undergone no significant pivots and is not a subsidiary of any parent company. Uday Reddy, the founder, has been instrumental in its development, while Srinivas Gudavalli serves as CEO. YuppTV has secured a Series B funding round led by Emerald Media Advisors Pte Ltd., raising USD 50.00 mn as of October 10, 2016. The total amount raised by the company is USD 50.00 mn with three reported deals.YuppTV offers a comprehensive suite of digital entertainment services, primarily focused on live television streaming. Their core product includes access to over 400 live TV channels spanning various genres such as news, sports, and entertainment, appealing to a diverse audience seeking both regional and international content. YuppTV also provides additional services, including on-demand movies and original programming, targeting users who prefer flexible viewing options. The platform is designed to solve the challenges of accessibility and convenience in watching television, allowing consumers to enjoy live broadcasts on a variety of devices anytime and anywhere. YuppTV's services are particularly popular in markets such as the United States, Canada, the United Kingdom, Australia, and several countries in the Middle East, catering to the Indian diaspora and other audiences interested in South Asian content.YuppTV generates revenue through a subscription-based model, where users can access its extensive library of live channels and on-demand content by purchasing monthly or annual plans. The pricing structure is designed to cater to a wide range of consumers, offering different tiers based on the number of channels and additional features such as HD streaming. Customers subscribe directly to the service, creating a direct-to-consumer (DTC) transaction flow. Partnerships with content providers and telecommunications companies also enhance YuppTV's offerings and expand its reach. By leveraging a robust digital platform, YuppTV effectively facilitates seamless transactions, providing a steady revenue stream while meeting the content consumption needs of its clientele.YuppTV plans to utilize the recent Series B funding of USD 50.00 mn to enhance its service offerings and expand internationally. The company aims to introduce new features and products designed to improve user experience, although specific details on upcoming launches have not been disclosed. YuppTV is also targeting expansion into additional markets within Europe and the Middle East by 2025, focusing on regions with significant South Asian populations. This funding will support technology upgrades and marketing efforts to penetrate these new markets.

## Funding rounds

- Seed, Apr 5, 2014, $2.5M — SRI Capital

## Investors

- SRI Capital (https://capitalatlas.ai/funds/sri-capital) — Seed