# Yumi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yumi

- Industry: Food
- Headquarters: Miami, US
- Website: www.helloyumi.com
- Total disclosed funding: $71M
- Latest round: Series B (Dec 31, 2021)
- Investors on record: 11

## About

Yumi is a US-based company that specializes in organic baby food delivery, offering a variety of nutritionally balanced snacks for infants and toddlers. Their mission is to enhance children's nutrition through healthy, convenient food options.Founded in 2017, Yumi operates as a direct-to-consumer business, focusing on delivering organic baby food. The company has raised a total of USD 67.00 mn across multiple funding rounds, with the latest being a Series B round that secured USD 67.00 mn from investors including ACTAI Ventures and New Enterprise Associates. The company is headquartered in Miami, US, and was co-founded by Angela S, Evelyn Rusli, and Olivier Biekens.Yumi specializes in organic baby food delivery, providing a range of products such as Organic Bars, Toddler Puffs, and Smoothie Melts. These items are formulated to support early childhood development while addressing parental concerns about nutrition, particularly the need for healthy snacks devoid of added sugars. Their offerings are tailored for parents in urban areas across the United States seeking convenient, nutritious options for their toddlers.Yumi leverages a direct-to-consumer model primarily through its e-commerce platform, allowing customers to purchase individual products or select bundled options for specific age groups. The company may run promotional activities like free shipping on orders above a certain threshold. While specific pricing details are not disclosed, the product range includes popular items such as Organic Bars, promoting healthy dietary habits among young families.Yumi plans to expand its product line with new offerings aimed at various developmental stages for children. The company is also looking to enter new geographic markets, focusing on expanding its reach within the United States by late 2024. Recent funding from GDP Venture will support these initiatives, facilitating product development and market entry strategies.

## Funding rounds

- Series B, Dec 31, 2021, $67M — New Enterprise Associates, Brand Foundry Ventures, JAZZ Venture Partners, AF Ventures, Gaingels, TRAC, ACTAI Ventures
- Seed, May 1, 2019 — FJ Labs
- Seed, Jun 13, 2017, $4.1M — New Enterprise Associates, August Capital, Correlation Ventures, Foundry Group

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed, Series B
- August Capital (https://capitalatlas.ai/funds/august-capital) — Seed
- Correlation Ventures (https://capitalatlas.ai/funds/correlation-ventures) — Seed
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Seed
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed
- Brand Foundry Ventures (https://capitalatlas.ai/funds/brand-foundry-ventures) — Series B
- JAZZ Venture Partners (https://capitalatlas.ai/funds/jazz-venture-partners) — Series B
- AF Ventures (https://capitalatlas.ai/funds/af-ventures) — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B
- TRAC (https://capitalatlas.ai/funds/trac) — Series B
- ACTAI Ventures (https://capitalatlas.ai/funds/actai-ventures) — Series B