# Yue Tong

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yue-tong

- Industry: Consumer Products
- Headquarters: Shenzhen, China
- Website: www.magwow.cn
- Latest round: Series A (Oct 21, 2021)
- Investors on record: 6

## About

Based in Shenzhen, China, and established in 2017, Yue Tong is an eye makeup brand that business scope includes technology research and development, production, and sales of eye makeup products. The team members are from cosmetics brand companies such as LVMH, international 4A company, Dior. It has 15,000 square meter of self-operated factory. It's sales channel covered the Chinese market, the Japanese market, the Asia-Pacific market and the North American market, and has more than 800,000 customer. It set up offices in Tokyo, Beijing, Shanghai and Shenzhen. In Chinese market, it adopts business model of online and offline. In offline sides, it has opened 38 stores with 10-15 square meters in 2021. In online sides, it sells products on the platform of Tmall, Douyin and Kuaishou, which rank first in the false eyelash category in Tmall 618, 2021. 

The company provides eye makeup products, including false eyelashes, latisse, eyelash curler, eyeshadow, eyeliner pen, eyelash tool set, and cotton pad. It's best seller product is false eyelashes with ultra-thin nano soft magnetic and ultra-light eyelashes and zero glue, including two type of products of half-month and quarterly sale.

The company plans to increase investment in supply chain and research and development product.

## Funding rounds

- Series A, Oct 21, 2021 — Hong Shan, Fortune Capital, Legend Star, MFund, Finewill Capital, GL Ventures
- Series A, Jun 3, 2021 — MFund, Finewill Capital, GL Ventures

## Investors

- MFund (https://capitalatlas.ai/funds/mfund) — Series A
- Finewill Capital (https://capitalatlas.ai/funds/finewill-capital) — Series A
- GL Ventures (https://capitalatlas.ai/funds/gl-ventures) — Series A
- Hong Shan — Series A
- Fortune Capital — Series A
- Legend Star (https://capitalatlas.ai/funds/legend-star) — Series A