# Yu Da Da

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yu-da-da

- Industry: Agribusiness
- Headquarters: Wuxi, China
- Website: www.yuyuyu.com.cn
- Latest round: Series C (Dec 27, 2017)
- Investors on record: 3

## About

Yu Da Da is a rural shared economy platform in China that connects farmers with agricultural suppliers, facilitating direct transactions to enhance trade efficiency and promote authenticity in agricultural products.Founded in 2012 in Wuxi, China, Yu Da Da operates as a platform focused on linking farmers with agricultural suppliers. The company has evolved its business strategy to enhance direct transactions and combat counterfeit agricultural products. The founders, Yueyue Li and ?? ?, have established a foundation for growth through previous experiences in the industry. Yu Da Da has successfully completed 3 deals, with the most recent deal occurring on December 27, 2017, when it raised funding from Beijing Amphora Venture Capital and Plum Ventures.Yu Da Da (???) operates as a rural shared economy platform in China, primarily focused on connecting farmers with agricultural suppliers. Its core offerings include a digital marketplace that facilitates direct transactions between farmers and agricultural input providers, ensuring the authenticity of agricultural products and resources. This platform addresses critical challenges such as the prevalence of counterfeit agricultural goods and seeks to promote fairer trade practices for farmers, serving a diverse customer base across various Chinese provinces who rely on quality resources for their agricultural activities. The platform particularly targets rural areas where access to genuine agricultural supplies is often limited.The revenue model of Yu Da Da revolves around transactions facilitated through its platform, which connects farmers with suppliers of agricultural inputs. The company generates income primarily through transaction fees charged for each sale conducted on the platform. In typical transactions, a farmer may browse the platform, select necessary agricultural inputs, and complete the purchase directly from the supplier, with Yu Da Da facilitating the process. This B2B model enhances efficiency and trust in the marketplace, with pricing details defined through agreements between farmers and suppliers, ensuring a competitive and transparent pricing structure.Looking ahead, Yu Da Da plans to introduce new services and features tailored to enhance farmer-supplier connections, with specific details and release dates to be announced. The company is also targeting expansion into additional rural markets across China by the end of 2025. The funding raised in December 2017 will be utilized to support these initiatives, enabling further development of the platform and outreach to new farmer communities.

## Funding rounds

- Series C, Dec 27, 2017 — Plum Ventures, Amphora Capital
- Series A, Apr 20, 2016 — Cambrian Venture Capital

## Investors

- Cambrian Venture Capital (https://capitalatlas.ai/funds/cambrian-venture-capital) — Series A
- Plum Ventures (https://capitalatlas.ai/funds/plum-ventures) — Series C
- Amphora Capital (https://capitalatlas.ai/funds/amphora-capital) — Series C