# Yse Beauty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yse-beauty

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.ysebeauty.com/
- Total disclosed funding: $15M
- Latest round: Series A (Dec 16, 2025)
- Investors on record: 4

## About

Based in New York, US, and founded in 2023 by Molly Sims, MSS Beauty LLC, doing business as YSE Beauty provides skincare, cosmetic, and styling products, aimed at enhancing skin health and beauty through simple routines, catering to consumers in North America.  In December 2025, Yse Beauty raised USD 15 million in series A funding from Silas Capital, L Catterton, Willow Growth Partners, and Halogen.

The company offers a range of products such as different skincare, cosmetic, and styling products including hair care, scalp care, styling products, ammonia-free bleaching shaders, shampoos, conditioners, and hair oils. YSE Beauty's core product offerings include hydrating skincare items such as the Morning Cocktail Vitamin C Serum, Xtremely Rich™ Moisturizer, and Take It Off Gel-Oil Cleanser, among others. These products aim to provide users with clinically effective formulas that are gentle on the skin, targeting needs such as hydration, brightness, and overall skin texture improvement. The company also offers personalized experiences through tools like a skin quiz that recommends tailored products based on individual skin concerns.

YSE Beauty generates revenue by selling its cosmetics and skincare products, through its e-commerce website, through a direct-to-consumer model. Some examples of the products listed on its website are Morning Cocktail Vitamin C Serum at USD 85, Brightening Treatment The Problem Solver at USD 88, Jet Set Travel Essentials at USD 72, etc.

The company will use the December 2025 funding to expand across all Sephora U.S. doors, grow direct-to-consumer operations, invest in marketing and team buildout, support TikTok Shop initiatives, and begin international expansion starting with Canada.

## Funding rounds

- Series A, Dec 16, 2025, $15M — L Catterton, Silas Capital, Halogen, Willow Growth Partners

## Investors

- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series A
- Silas Capital (https://capitalatlas.ai/funds/silas-capital) — Series A
- Halogen (https://capitalatlas.ai/funds/halogen) — Series A
- Willow Growth Partners (https://capitalatlas.ai/funds/willow-growth-partners) — Series A