# Yoyi Tech

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yoyi-tech

- Industry: Marketing/Advertising
- Headquarters: Beijing, China
- Website: www.yoyi.com.cn
- Total disclosed funding: $52M
- Latest round: Series D (Aug 9, 2022)
- Investors on record: 8

## About

Based in Beijing, China and founded in 2007, Yoyi Tech operates as a techinical company that focuses on territory-wide intelligent marketing. The company also established branch offices in Shanghai and Guangzhou. The CEO of the company, Roy Zhou was the head of AdSense, Asia Pacific, Google. Before worked in the company. the core team members worked in Oracle, ComScore, Comcast, OpenX and other enterprises. The company won 31 product platform awards, 16 corporate awards, 29 marketing innovation awards and 46 best case awards. In 2014, the company launched the first data management platform (DMP).

The company optimizes advertising targeting through in-depth analysis of Chinese Internet users' interests.  Yoyi Tech provides a comprehensive range of digital marketing solutions and assists in the implementation of effective digital media strategies through various channel of digital integrated communication. The products of the company include DataBank customer data platform, HUB marketing automation platform and OneDesk intelligent advertising platform. The products and services can be used in 3C industry, luxury industry, FMCG retail and home improvement industry.

## Funding rounds

- Series D, Aug 9, 2022, $20M — Samsung Venture Investment, TPG NewQuest, ZUIG Investment
- Series D, Jan 1, 2014 — Prometheus Capital
- Series C, Sep 3, 2012 — Eight Roads Ventures
- Series B, Feb 15, 2011, $20M — Oak Investment Partners, Gobi Partners, Steamboat Ventures
- Series A, Dec 1, 2009, $12M — Gobi Partners, Steamboat Ventures

## Investors

- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Series A, Series B
- Steamboat Ventures (https://capitalatlas.ai/funds/steamboat-ventures) — Series A, Series B
- Oak Investment Partners (https://capitalatlas.ai/funds/oak-investment-partners) — Series B
- Eight Roads Ventures (https://capitalatlas.ai/funds/eight-roads-ventures) — Series C
- Prometheus Capital (https://capitalatlas.ai/funds/prometheus-capital) — Series D
- Samsung Venture Investment (https://capitalatlas.ai/funds/samsung-venture-investment) — Series D
- TPG NewQuest (https://capitalatlas.ai/funds/tpg-newquest) — Series D
- ZUIG Investment (https://capitalatlas.ai/funds/zuig-investment) — Series D