# YouthsToday Sdn Bhd

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/youthstoday-sdn-bhd

- Industry: Internet
- Headquarters: Selangor, Malaysia
- Website: www.youthstoday.com
- Total disclosed funding: $0.4M
- Latest round: Seed (Oct 26, 2018)
- Investors on record: 2

## About

YouthsToday Sdn Bhd specializes in influencer marketing and sponsorship opportunities for university students, effectively bridging brands with youthful audiences while enhancing students' professional skills and networking capabilities.YouthsToday, founded in 2013 and headquartered in Selangor, Malaysia, focuses on connecting brands with influencers and providing sponsorship opportunities for university students. The company has undergone no significant pivots or changes in operations since its inception. CEO Jazz Tan leads the firm, which has raised USD 0.43 mn in funding through a SEED round in October 2018, with investors including Cradle Seed Ventures and Gobi Partners. The total amount raised by the company now stands at USD 0.43 mn, giving it a current valuation of USD 1.07 mn.YouthsToday offers two core services: Influencer Community Marketing and University Student Sponsorship & On-Ground Events. The Influencer Community Marketing service connects brands with selected influencers to enhance visibility and effectively engage target demographics, providing comprehensive support including influencer identification, content creation, and analytics. The University Student Sponsorship & On-Ground Events service delivers financial support and mentorship, facilitating skill development and networking opportunities for students. YouthsToday operates primarily in Southeast Asia, including Malaysia, Singapore, Thailand, Vietnam, the Philippines, and Indonesia, as well as in the United States.YouthsToday generates revenue through its two service offerings with a transaction model that includes partnerships with brands and educational institutions. The Influencer Community Marketing service operates on a project basis, where brands pay for customized marketing campaigns, while the University Student Sponsorship & On-Ground Events service involves sponsorship agreements, creating a steady revenue stream. Pricing structures for these services are tailored to meet specific client needs, ensuring value for all parties involved.YouthsToday plans to expand its service offerings and enhance its market reach following its recent funding round. Although specific new products are not mentioned, the company is focused on strengthening its position in existing markets while exploring additional opportunities for growth in Southeast Asia and the United States. The seed funding of USD 0.25 mn raised in October 2018 will be utilized to further develop these initiatives, positioning the company for sustained growth in the influencer marketing and student engagement sectors.

## Funding rounds

- Seed, Oct 26, 2018, $0.4M — Gobi Partners, Cradle Seed Ventures

## Investors

- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Seed
- Cradle Seed Ventures (https://capitalatlas.ai/funds/cradle-seed-ventures) — Seed