# Youthforia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/youthforia

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.youthforia.co
- Latest round: Seed (Apr 12, 2023)
- Investors on record: 2

## About

Founded in 2021 by Fiona Co Chan, and based in California, US, For Youth, Inc trading name under Youthforia operates as an online marketplace that engages in selling beauty cosmetics and hygiene products. In April 2023, Youthforia raised seed funding led by investor True Beauty Ventures, with participation from Willow Growth Partners.



The firm develops and offers a range of skincare and cosmetic products using biobased ingredients and Green Chemistry principles. The firm’s products include blush, primer, setting spray, blush oils, face wash, lip gloss, and all makeup-related tools and accessories such as brushes, magnetic pans, sponges, and a silver backpack. Furthermore, the company has created a questionnaire to analyze the user's skin and provide personalized recommendations to the customer based on the results of the quiz.



The company intends to use the April 2023 funding to expand its business retail channels and operations.

## Funding rounds

- Seed, Apr 12, 2023 — True Beauty Ventures, Willow Growth Partners

## Investors

- True Beauty Ventures (https://capitalatlas.ai/funds/true-beauty-ventures) — Seed
- Willow Growth Partners (https://capitalatlas.ai/funds/willow-growth-partners) — Seed