# Yousician

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yousician

- Industry: Education/Training
- Headquarters: Helsinki, Finland
- Website: www.yousician.com
- Total disclosed funding: $29M
- Latest round: Series B (Apr 28, 2021)
- Investors on record: 3

## About

Based in Helsinki, Finland, Yousician Ltd. is a music education platform that enables individuals to learn instruments like guitar, piano, and singing through an interactive app, providing personalized lessons and real-time feedback.Yousician Ltd. is a music education company that provides a digital platform for learning various musical instruments. The firm was founded in 2010 in Helsinki, Finland, by Chris Thür, who has a history of founding innovative tech companies. Since its inception, Yousician has raised funding through four significant deals, with the most recent being a Series B round in April 2021, where the company secured USD 28.00 mn led by True Ventures with participation from Amazon and MPL Ventures. To date, Yousician has raised a total of USD 28.00 mn in funding.Yousician offers a comprehensive music education platform designed for individuals eager to learn various instruments, including guitar, piano, ukulele, bass, and singing. The core service operates through an interactive app that provides personalized lesson plans created by professional music teachers, utilizing award-winning technology that listens to users as they play, offering instant feedback on accuracy and timing. This approach caters to a wide range of skill levels, from complete beginners to advanced players, and emphasizes learning through popular songs across genres such as pop, metal, and more, making it accessible and engaging. Yousician's customer base primarily consists of individual learners, families, and music enthusiasts across multiple geographical markets, including North America, Europe, and parts of Asia, effectively reaching a global audience passionate about music.Yousician generates revenue primarily through subscription-based models, which offer users access to various premium features and lesson plans. The firm provides multiple pricing tiers, including individual plans and a Premium+ family membership that supports up to four accounts under one subscription. This structure allows families to share the experience of learning music together, enhancing user engagement and retention. Clients typically engage in direct-to-consumer transactions, subscribing for unlimited access to the app's extensive library, which includes thousands of lessons and exercises tailored to individual instruments. The pricing strategy is designed to provide users value while encouraging sustained investment in music education.In April 2021, Yousician Ltd. raised USD 28.00 mn in Series B funding led by True Ventures, with participation from Amazon and MPL Ventures. The company plans to utilize the funding to grow its team, enhance brand marketing, localize the product, and strengthen relationships with musical artists. Future growth strategies include launching new products to enhance the learning experience, expanding into new markets within Europe and Asia by the end of 2022, aimed at reaching a wider audience of music learners.

## Funding rounds

- Series B, Apr 28, 2021, $28M — True Ventures, Amazon, MPL Ventures
- Seed, Feb 8, 2012, $1.4M — True Ventures

## Investors

- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Seed, Series B
- Amazon (https://capitalatlas.ai/funds/amazon) — Series B
- MPL Ventures — Series B