# Yourgut

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yourgut

- Industry: Food
- Headquarters: Cheonan-si, South Korea
- Website: www.yourgut.co.kr/
- Total disclosed funding: $0.5M
- Latest round: Seed (Aug 19, 2025)
- Investors on record: 2

## About

Yourgut, based in South Korea, specializes in high-quality Greek yogurt products, emphasizing health-conscious offerings, including plain, flavored, and drinkable yogurts, tailored to meet the demands of busy consumers.Founded in 2021, Yourgut operates as a yogurt producer, primarily focusing on Greek yogurt products. The company is located in Cheonan-si, South Korea. Yourgut secured its first funding round in August 2025, raising KRW 700 million in Seed funding from investors including Gravity Ventures and ROWE Partners. This round marks the total amount raised by the company.Yourgut specializes in Greek yogurt products, including plain, flavored, and drinkable yogurts. The company emphasizes high-quality ingredients, using domestically sourced milk to create its offerings designed for health-conscious consumers. Its product lineup caters to various dietary preferences, featuring low-sugar Greek yogurt and fruit-flavored varieties. Sold directly to consumers through its website and various retail outlets, these products are aimed at addressing the demand for nutritious snack options in South Korea.Yourgut generates revenue through direct-to-consumer sales and retail partnerships, focusing on one-time purchases and subscription models. Products like its plain Greek yogurt are priced at approximately 3,100 KRW for 130g, while the drinkable blueberry yogurt retails for about 2,400 KRW for 190ml. The company also incentivizes customers through promotional offers, including free shipping on orders over 30,000 KRW, enhancing initial customer engagement. Regular orders from its subscription service contribute to ongoing revenue streams, allowing consumers to select their preferred yogurt flavors regularly.In August 2025, Yourgut raised KRW 700 million in Seed funding, which will be utilized to launch new products and support research and development efforts. The company plans to expand its domestic and international market distributions, although specific targets for new markets have not been disclosed. This funding is aimed at reinforcing the company’s product offerings and increasing its market presence.

## Funding rounds

- Seed, Aug 19, 2025, $0.5M — ROWE Partners, Gravity Ventures

## Investors

- ROWE Partners (https://capitalatlas.ai/funds/rowe-partners) — Seed
- Gravity Ventures — Seed