# Your Poppy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/your-poppy

- Industry: Consumer Services
- Headquarters: Charlottesville, US
- Website: www.poppyflowers.com/
- Total disclosed funding: $6.6M
- Latest round: Series A (Nov 18, 2025)
- Investors on record: 8

## About

Your Poppy, Inc. is a US-based company specializing in personalized floral consultation services for weddings, offering custom floral arrangements with a focus on client vision and budget management.Founded in 2019 and headquartered in Charlottesville, US, Your Poppy, Inc. provides tailored floral services predominantly for weddings. The company has raised a total of USD 1.7 mn in funding as of June 2025, and it has completed three deals to date. Cameron Hardesty, the CEO and founder, leads the company, which has been strategically positioned in the floral consultation market.Your Poppy, Inc. specializes in offering personalized floral consultation services specifically designed for weddings. Clients can create custom floral arrangements through a user-friendly online platform that features real-time pricing, enhancing budget management. The company employs a network of experienced floral consultants who guide clients throughout the planning process, ensuring a seamless experience. Poppy serves both brides and grooms as well as wedding planners across various urban and suburban markets in the United States.Your Poppy, Inc. generates revenue primarily through direct-to-consumer sales of wedding flower arrangements, with a minimum order requirement of USD 1,750 for full-service floral packages. The pricing structure allows for transparency and flexibility, enabling clients to adjust flower selections while securing orders with a deposit. The company’s revenue model combines personalized consultation with modern technology, focusing on sustainably sourced floral arrangements tailored to each couple's needs. In November 2025, Your Poppy, Inc. raised USD 2.7 million in series A funding led by Michigan Capital Network, with participation from IDEA Fund Partners, Wakestream Ventures, Front Porch Venture Partners, and Virginia Venture Partners. The company plans to utilize the November 2025 funding for expansion of business-to-business partnerships, development of artificial intelligence and data tools, and strengthening of leadership team for national growth.

## Funding rounds

- Series A, Nov 18, 2025, $2.7M — IDEA Fund Partners, Virginia Venture Partners, Wakestream Ventures, Michigan Capital Network, Front Porch Venture Partners
- Series A, Dec 8, 2023, $2.3M — IDEA Fund Partners, Techstars, Michigan Capital Network, Front Porch Venture Partners, Riptide Ventures
- Seed, Feb 1, 2021, $1.6M — IDEA Fund Partners, Techstars, IrishAngels

## Investors

- IDEA Fund Partners (https://capitalatlas.ai/funds/idea-fund-partners) — Seed, Series A
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed, Series A
- IrishAngels (https://capitalatlas.ai/funds/irishangels) — Seed
- Michigan Capital Network (https://capitalatlas.ai/funds/michigan-capital-network) — Series A
- Front Porch Venture Partners (https://capitalatlas.ai/funds/front-porch-venture-partners) — Series A
- Riptide Ventures (https://capitalatlas.ai/funds/riptide-ventures) — Series A
- Virginia Venture Partners (https://capitalatlas.ai/funds/virginia-venture-partners) — Series A
- Wakestream Ventures (https://capitalatlas.ai/funds/wakestream-ventures) — Series A