# YOUR MEAL

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/your-meal

- Industry: Food
- Headquarters: Tokyo, Japan
- Website: www.your-meal.co.jp/
- Total disclosed funding: $1M
- Latest round: Series A (Jul 30, 2021)
- Investors on record: 1

## About

Based in Japan, YOUR MEAL specializes in providing a diverse array of meal solutions that cater to various dietary needs, focusing on convenience and nutritional balance for health-conscious consumers.YOUR MEAL, founded in 2016 in Tokyo, Japan, offers meal solutions tailored to specific dietary requirements. The company has not undergone any major pivots in strategy. It has completed 3 deals, with the most recent funding round being a Series A in July 2023, where it raised JPY 108.000 mn from Mitsubishi UFJ Capital. The total amount raised by the company stands at JPY 108.000 mn, leading to a current valuation of JPY 1401.176 mn.Your Meal Co. specializes in offering a diverse range of meal solutions designed to cater to various dietary needs and preferences. Their primary product line includes ready-to-eat meals, meal kits, and customized dietary plans that address specific health concerns such as weight management, fitness, and wellness. These meal offerings are crafted to provide convenience and nutritional balance, appealing to health-conscious consumers as well as busy professionals seeking quick meal solutions. The company serves a broad customer base, including individual consumers, corporate wellness programs, and health-focused retailers across urban centers in North America and Europe, where they have established a growing presence. Their products are known for using high-quality ingredients, and they regularly update their menus to reflect seasonal produce and emerging dietary trends.Your Meal Co. generates revenue primarily through direct-to-consumer sales, subscriptions, and strategic partnerships with health and wellness retailers. Customers have the option to purchase single meals or subscribe to meal plans that deliver regular shipments of their selected products. This subscription model allows for recurring monthly revenue while providing customers with convenience and tailored dietary options. Partnerships with corporate wellness programs and health-focused retailers further enhance distribution channels, expanding their market reach. Specific pricing structures are aligned with the product offerings, reflecting the value and quality of their meals, positioning them competitively within the health food sector. Flagship offerings, including their signature meal kits, are designed to cater to a variety of dietary preferences, ensuring accessibility to a wider audience while promoting a healthy lifestyle.Moving forward, YOUR MEAL plans to expand its product line with the introduction of new meal kits and dietary plans tailored for different consumer segments, aiming for a rollout by mid-2024. The company is also targeting expansion into additional markets in Southeast Asia and Europe by the end of 2025. Recent funding from the Series A round will support these initiatives, enhancing product development and market entry strategies.

## Funding rounds

- Series A, Jul 30, 2021, $1M — Mitsubishi UFJ Capital

## Investors

- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series A