# Your Fitness Dish

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/your-fitness-dish

- Industry: Food
- Headquarters: Vaughan, Canada
- Website: www.yofiit.com
- Latest round: Seed (Nov 5, 2019)
- Investors on record: 1

## About

Your Fitness Dish is a health-focused company specializing in plant-based nutritional products, offering high-protein beverages and snacks designed to meet the needs of health-conscious consumers.Founded in 2015 by Marie Amazan, Your Fitness Dish is headquartered in Vaughan, Canada. The company focuses on developing plant-based nutritional products. In November 2019, it raised seed funding from investor SOSV. There are no known changes in its business strategy or operations.YoFiit specializes in the development and distribution of plant-based nutritional products, focusing on high-protein beverages and snacks. Core offerings include a high-protein oat beverage, a chickpea beverage, no sugar bars, and no sugar granola, formulated to support gut health, brain function, and overall physical performance, using ingredients free from artificial thickeners, excess sugars, and sugar alcohols. The target clientele consists of nutritionists, personal trainers, and health-conscious individuals seeking convenient, nutritious options, primarily sold direct-to-consumer in Canada and the United States, emphasizing sustainable and clean nutrition.YoFiit generates revenue through a direct-to-consumer model, emphasizing subscription services and affiliate partnerships. Customers can subscribe to receive products monthly at a discounted rate, fostering a steady revenue stream. The affiliate program allows nutritionists, trainers, and enthusiasts to earn commissions by referring new customers, broadening the customer base. Flagship products, such as the high-protein oat beverage and no sugar bars, are marketed based on their nutritional benefits and quality ingredients, promoting repeat business and fostering a health-oriented community.The company plans to develop and launch new products aimed at expanding its offerings in the health food sector. Specific release dates are not currently available. Additionally, Your Fitness Dish is targeting expansion into new markets, focusing on regions outside Canada and the United States by 2022. The funds raised in the seed round in November 2019 will be utilized to support these initiatives and facilitate growth.

## Funding rounds

- Seed, Nov 5, 2019 — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed