# Youjia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/youjia

- Industry: Internet
- Headquarters: Shanghai, China
- Website: www.youjia.cn
- Total disclosed funding: $5M
- Latest round: Series B (Nov 1, 2013)
- Investors on record: 3

## About

Youjia is a Chinese technology company focused on providing innovative solutions in the casual gaming sector. Their platform enhances user engagement through a variety of online gaming experiences.Youjia, founded in 2011, operates from its headquarters in Shanghai, China. The company specializes in casual gaming and has undergone strategic pivots to adapt to market demands. It has completed a total of 5 deals, with its most recent funding event being a Series B round in February 2021, raising USD 15.00 mn, bringing the total amount raised to USD 15.00 mn. The founder's background and previous ventures are not publicly detailed.Youjia operates as a specialized Chinese casual gaming community, primarily offering a platform for online gaming experiences. Their core product is a comprehensive collection of casual games that cater to various demographics, providing entertainment through engaging gameplay mechanics and social interaction features. The platform facilitates user registration, enabling individuals to create accounts that enhance their gaming experience by tracking progress and connecting with other players. This service is geared towards leisure gamers who seek entertaining and accessible gaming options, particularly in the Chinese market, which has a significant demand for casual and mobile games. The company also emphasizes user safety and game quality through initiatives aimed at protecting players from harmful content and promoting healthy gaming habits.The revenue structure of Youjia is primarily derived from several streams associated with its gaming platform, including user subscriptions and in-game purchases. Customers are encouraged to register for free accounts, which can lead to upgraded memberships or exclusive access to premium game content. Revenue is generated through transactions that involve direct user engagement with the gaming platform, where players may purchase virtual goods or upgrades within games. Additionally, Youjia may establish partnerships with game developers to feature their titles, creating a potential recourse for revenue through licensing agreements or shared profits from in-game sales. The pricing strategy encompasses various options tailored to enhance the user experience while ensuring accessibility for a broad audience.In February 2021, Youjia discontinued its operations. There are currently no publicly available plans for future product launches or market expansions.

## Funding rounds

- Series B, Nov 1, 2013 — GSR Ventures, SIG Asia Investment, Zhonglu Capital
- Series A, Jan 1, 2012, $5M — GSR Ventures

## Investors

- GSR Ventures (https://capitalatlas.ai/funds/gsr-ventures) — Series A, Series B
- SIG Asia Investment (https://capitalatlas.ai/funds/sig-asia-investment) — Series B
- Zhonglu Capital (https://capitalatlas.ai/funds/zhonglu-capital) — Series B