# YottaMark

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yottamark

- Industry: IT Security/Cybersecurity
- Headquarters: Redwood City, US
- Website: www.yottamark.com
- Total disclosed funding: $47M
- Latest round: Series D (Aug 15, 2012)
- Investors on record: 5

## About

YottaMark, Inc. is a technology company focused on providing innovative solutions for food traceability, enhancing supply chain visibility for food businesses through its advanced software offerings.YottaMark, Inc. specializes in food traceability solutions. Its headquarters are located in Redwood City, US. The company has undergone strategic developments over the years. Notably, in April 2015, Trimble Navigation acquired the assets of HarvestMark from YottaMark. YottaMark has successfully raised USD 24.00 mn in its Series D funding round led by Westbury Partners, which is the total amount raised to date. The company's current valuation stands at USD 85.55 mn.YottaMark, Inc. offers iFoodDS, a comprehensive food traceability software designed to improve supply chain visibility for food retailers, distributors, and suppliers. Its flagship product, iFoodDS Trace Exchange™, integrates data related to food traceability with supply chain information, helping businesses comply with regulatory standards such as FSMA 204. The software captures Key Data Elements (KDEs) during production, securely stores this data for over two years in the cloud, and provides a compliance dashboard for monitoring progress. Clients include major grocery retailers and processors across North America, aiming to enhance operational efficiency and protect brand integrity.YottaMark generates revenue primarily through subscription agreements for its software services, including iFoodDS Trace Exchange™, targeting a B2B customer base. Clients subscribe for access to the software, with fees that may involve initial setup costs, recurring fees, and additional charges for support and training. The pricing is structured to support enterprise-level clients, ensuring scalability as their supplier networks expand. Partnerships with third-party service providers who leverage YottaMark's technology also contribute to its revenue streams, providing robust solutions for traceability and compliance in supply chains.YottaMark is focused on expanding its product offerings, with plans to design and launch new features for the iFoodDS platform within the next year. The company aims to penetrate new geographical markets, specifically targeting regions in Europe and Asia by the end of 2024. The recent funding from the Series D round will be utilized to support these initiatives, enhancing product development and market expansion efforts.

## Funding rounds

- Series D, Aug 15, 2012, $24M — ATA Ventures Management, Westbury Partners, Granite Ventures, Thomvest Ventures, Fairhaven Capital
- Series C, Mar 31, 2011, $5M — ATA Ventures Management
- Series C, Nov 25, 2009, $8M — ATA Ventures Management, Granite Ventures, Thomvest Ventures
- Series B, Jul 22, 2008, $10M — ATA Ventures Management, Granite Ventures, Thomvest Ventures

## Investors

- ATA Ventures Management (https://capitalatlas.ai/funds/ata-ventures-management) — Series B, Series C, Series D
- Granite Ventures (https://capitalatlas.ai/funds/granite-ventures) — Series B, Series C, Series D
- Thomvest Ventures (https://capitalatlas.ai/funds/thomvest-ventures) — Series B, Series C, Series D
- Westbury Partners (https://capitalatlas.ai/funds/westbury-partners) — Series D
- Fairhaven Capital (https://capitalatlas.ai/funds/fairhaven-capital) — Series D