# Yotpo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yotpo

- Industry: Marketing/Advertising
- Headquarters: Tel Aviv, Israel
- Website: www.yotpo.com
- Total disclosed funding: $405M
- Latest round: Series F (Mar 17, 2021)
- Investors on record: 21

## About

Founded in 2011 and based in Tel Aviv, Israel, Yotpo, Ltd. operates as an online marketing platform. The company was co-founded by CEO Tomer Tagrin and COO Omri Cohen. In March 2021, Yotpo raised USD 230 million in Series F funding co-led by Bessemer Venture Partners and Tiger Global Management. The round brings Yotpo's valuation at USD 1.4 billion and raised more than USD 403 million in total funding.

Yotpo is an eCommerce marketing platform approach that integrates data-driven solutions for loyalty and referrals, visual marketing, reviews, and consumer insights, that allow brands to create experiences that sustain customer relationships. Yotpo integrates with the online business tools, including Google and Instagram, and it is available on all major eCommerce platforms, including Shopify, Salesforce Commerce Cloud, Magento (An Adobe Company), and BigCommerce.

The company generates revenue by serving over 30,000 customers and reached USD 100 million in annual recurring revenue (ARR), with the SMS marketing product growing its revenue by 170%.

Yotpo plans to use its funding from March 2021 to deliver the foundation for its all-in-one eCommerce marketing platform, designed to give brands the ability to stand out and retain customers in the competitive e-commerce world.

## Funding rounds

- Series F, Mar 17, 2021, $230M — Vertex Ventures Israel, Vintage Investment Partners, Bessemer Venture Partners, Tiger Global Management, ClalTech, Hanaco Venture Capital, Global Coin Ventures
- Series E, Aug 4, 2020, $75M — Access Industries, Bessemer Venture Partners, Vertex Ventures, Hanaco Venture Capital
- Series D, Oct 8, 2017, $51M — Vertex Ventures Israel, Vintage Investment Partners, Blumberg Capital, Access Industries, Bessemer Venture Partners, Rhodium, IDB Holding Corp. Ltd., Marker, 2B Angels, Gandyr Group, ClalTech, COIN Trust Ltd., Gooday Investment Ltd., Amos and Daughters Investments and Properties Ltd.
- Series C, Jun 14, 2016, $22M — Vintage Investment Partners, Blumberg Capital, Access Industries, Bessemer Venture Partners, Innovation Endeavors, Marker
- Series B, Jun 1, 2015, $15M — Vintage Investment Partners, Blumberg Capital, Access Industries, Innovation Endeavors, Rhodium, PLUS Ventures, Marker, 2B Angels, Gandyr Group
- Series A, Jan 8, 2014, $11M — Blumberg Capital, Magna Capital, Rhodium, PLUS Ventures, 2B Angels, Gandyr Group
- Seed, Apr 18, 2011, $0.8M — PLUS Ventures, 2B Angels

## Investors

- PLUS Ventures — Seed, Series A, Series B
- 2B Angels (https://capitalatlas.ai/funds/2b-angels) — Seed, Series A, Series B, Series D
- Blumberg Capital (https://capitalatlas.ai/funds/blumberg-capital) — Series A, Series B, Series C, Series D
- Magna Capital (https://capitalatlas.ai/funds/magna-capital) — Series A
- Rhodium (https://capitalatlas.ai/funds/rhodium) — Series A, Series B, Series D
- Gandyr Group — Series A, Series B, Series D
- Vintage Investment Partners (https://capitalatlas.ai/funds/vintage-investment-partners) — Series B, Series C, Series D, Series F
- Access Industries (https://capitalatlas.ai/funds/access-industries) — Series B, Series C, Series D, Series E
- Innovation Endeavors (https://capitalatlas.ai/funds/innovation-endeavors) — Series B, Series C
- Marker (https://capitalatlas.ai/funds/marker) — Series B, Series C, Series D
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series C, Series D, Series E, Series F
- Vertex Ventures Israel (https://capitalatlas.ai/funds/vertex-ventures-israel) — Series D, Series F
- IDB Holding Corp. Ltd. — Series D
- ClalTech (https://capitalatlas.ai/funds/claltech) — Series D, Series F
- COIN Trust Ltd. — Series D
- Gooday Investment Ltd. — Series D
- Amos and Daughters Investments and Properties Ltd. — Series D
- Vertex Ventures (https://capitalatlas.ai/funds/vertex-ventures) — Series E
- Hanaco Venture Capital (https://capitalatlas.ai/funds/hanaco-venture-capital) — Series E, Series F
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series F
- Global Coin Ventures — Series F