# Yoriso.Co.Ltd.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yoriso-co-ltd

- Industry: Internet
- Headquarters: Tokyo, Japan
- Website: www.yoriso.com
- Total disclosed funding: $55M
- Latest round: Series E (Jan 12, 2022)
- Investors on record: 17

## About

Based in Japan, Yoriso.Co.Ltd. provides transparent and affordable funeral services, specializing in family funerals and cremation ceremonies to support bereaved families during challenging times.Yoriso.Co.Ltd. was established in 2009 and is headquartered in Tokyo, Japan. The company focuses on providing funeral services tailored to family needs. Over the years, it has executed a total of 6 deals, with the most recent being a Series E funding round in January 2022, which raised JPY 3.51 billion from investors including Fidelity International, Hakuhodo DY Ventures, and Sony Ventures. The current CEO is Masaharu Ashizawa.Yoriso Co., Ltd. specializes in providing transparent and affordable funeral services, particularly focusing on family funerals and cremation ceremonies in Japan. Their core offerings include a range of set plans designed to cater to different family sizes and preferences, ensuring that clients can choose services that align with their emotional and financial needs. Services facilitate a dignified farewell, allowing families to personalize the experience through options like memorial corners, message inclusion, and floral arrangements for the casket. Yoriso's services are primarily targeted at individuals and families across Japan's major metropolitan areas, including Tokyo and Osaka, addressing the emotional challenges associated with funeral planning.Yoriso Co., Ltd. generates revenue through direct-to-consumer transactions, offering various funeral service packages at transparent pricing. Clients select a specific plan based on attendee numbers and desired service features. Services can range from basic cremation to more elaborate ceremonies, each with specific costs. Discounts are available through proactive engagement, such as requesting pre-planning materials or membership registration, leading to significant savings. The company offers a satisfaction guarantee, providing refunds on service fees if clients are not fully satisfied, which enhances consumer trust and can drive repeat business.In January 2022, Yoriso.Co.Ltd. raised JPY 430 million in debt financing as part of a total funding round of JPY 3.51 billion. The funding will be utilized for recruitment and media promotion initiatives. The company aims to expand its market presence by launching new products designed to enhance service offerings, with specific details on new launches expected to be revealed in upcoming announcements. Additionally, Yoriso plans to extend its operations into new geographic regions, targeting expansion across various prefectures in Japan by the end of 2023.

## Funding rounds

- Series E, Jan 12, 2022, $27M — SBI Investment, Sony Innovation Fund, Hakuhodo DY Ventures, Norinchukin Capital, Fidelity International, YAMASHITA, LTD.
- Series D, Sep 2, 2019, $19M — AG Capital, Sumitomo Mitsui Trust Investment, SBI Investment, SBI Shinsei Corporate Investment, Venture Labo Investment, YMFG Capital
- Series C, Apr 3, 2017, $7.6M — Globis Capital Partners, Mitsui Sumitomo Insurance Venture Capital, SMBC Venture Capital, Global Brain, Mizuho Capital, Spiral Capital
- Series B, Aug 1, 2015, $2.3M — Global Brain

## Investors

- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series B, Series C
- Globis Capital Partners (https://capitalatlas.ai/funds/globis-capital-partners) — Series C
- Mitsui Sumitomo Insurance Venture Capital (https://capitalatlas.ai/funds/mitsui-sumitomo-insurance-venture-capital) — Series C
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series C
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series C
- Spiral Capital (https://capitalatlas.ai/funds/spiral-capital) — Series C
- AG Capital — Series D
- Sumitomo Mitsui Trust Investment (https://capitalatlas.ai/funds/sumitomo-mitsui-trust-investment) — Series D
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Series D, Series E
- SBI Shinsei Corporate Investment (https://capitalatlas.ai/funds/sbi-shinsei-corporate-investment) — Series D
- Venture Labo Investment (https://capitalatlas.ai/funds/venture-labo-investment) — Series D
- YMFG Capital (https://capitalatlas.ai/funds/ymfg-capital) — Series D
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Series E
- Hakuhodo DY Ventures (https://capitalatlas.ai/funds/hakuhodo-dy-ventures) — Series E
- Norinchukin Capital (https://capitalatlas.ai/funds/norinchukin-capital) — Series E
- Fidelity International — Series E
- YAMASHITA, LTD. — Series E