# Yoogaia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yoogaia

- Industry: Education/Training
- Headquarters: Espoo, Finland
- Website: www.yoogaia.com
- Total disclosed funding: $0.6M
- Latest round: Seed (Oct 6, 2014)
- Investors on record: 1

## About

Yoogaia specializes in providing digital wellness solutions, focusing on yoga and mindfulness through interactive online classes and programs, aimed at enhancing overall health and fitness.Founded in 2013, Yoogaia operates from its headquarters in Espoo, Finland. The company is known for offering online yoga and wellness classes. In June 2023, Yoogaia raised USD 3.00 mn in venture funding from investors including Inventure, NGP Capital, Point Nine, and SanomaVentures, totaling USD 3.00 mn raised to date. The founders, ChauKei Ngai and Mikko Petäjä, bring significant expertise to the company, with Mikko Petäjä currently serving as the CEO.Yoogaia offers a range of digital wellness products and services, primarily focusing on yoga and mindfulness. Their core offerings include interactive online yoga classes and wellness programs designed to cater to a diverse clientele seeking holistic health solutions. The platform enables users to participate in live classes led by certified instructors, providing a unique opportunity for real-time interaction and feedback. These services target individuals seeking flexible fitness options, particularly in urban areas where access to physical studios may be limited. The company serves a global customer base, with a significant presence in North America, Europe, and parts of Asia, appealing to both beginners and advanced practitioners looking to enhance their yoga practice and overall well-being.Yoogaia generated revenue of USD 801,755.30 in 2023, with an EBITDA of USD 74,944.90. The company operates a subscription-based model, offering various pricing plans that cater to different user preferences. Clients engage with the platform by purchasing monthly or annual subscriptions, granting access to a wide array of yoga classes and wellness content. The structure encourages direct-to-consumer interactions, allowing users to select plans that align with their fitness goals and participation frequency, thereby creating a sustainable revenue stream for the company.In June 2023, Yoogaia raised USD 3.00 mn in funding, which will be utilized to enhance their digital wellness offerings and explore new market opportunities. The company plans to launch new yoga and mindfulness products aimed at expanding its service repertoire. Additionally, Yoogaia intends to expand into new geographic regions, specifically targeting markets in Asia and North America by the end of 2024.

## Funding rounds

- Seed, Oct 6, 2014, $0.6M — Inventure

## Investors

- Inventure (https://capitalatlas.ai/funds/inventure) — Seed