# Yololand

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yololand

- Industry: Food
- Headquarters: Shanghai, China
- Website: www.yololand.cn
- Latest round: Angel (Sep 14, 2021)
- Investors on record: 1

## About

Based in Shanghai, China, established 2021, Yololand is a nutritious food provider that focuses on providing cereal breakfast cup. It's founder is Simon who was the founder of cosmetics brand Little Aoting, and graduated from the University of the Arts in London. The core members come from the Little Aoting brand and the Procter & Gamble Group, and have rich experience in product development, and brand planning. In terms of packaging design, the cup body is made of 100% biodegradable material. Besides, marketing, it adopts free breakfast for 100 companies offices. It's sales channel is Tmall.  Up to August 2021, it sold more than 1 million cups and selected as 2021 Tmall Food New Brand TOP100, and  won the 2021 Inspur Product award, high quality domestic product award.

The company provides cereal breakfast cup that has different flavors, including rose red dates, sesame walnuts, sesame walnuts, coconut chickpeas, matcha green juice, yam lily. Each flavor contains 14 kinds of natural ingredients.

The company plans to expand team, develop product and expand markting. In terms of markting, it will expand offline store channel, such as Hema, KKV, convenience store, and cooperate with the brand.

## Funding rounds

- Angel, Sep 14, 2021 — IDG Capital

## Investors

- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Angel