# Yogi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yogi

- Industry: Software
- Headquarters: New York, US
- Website: www.meetyogi.com
- Total disclosed funding: $10M
- Latest round: Series A (Nov 9, 2023)
- Investors on record: 7

## About

Yogi is a New York-based company that specializes in an AI-driven consumer insights platform, offering actionable intelligence to consumer packaged goods (CPG) brands through sophisticated analysis of shopper feedback and interactions.Founded in 2018 by Chad Becker and Gautam Kanumuru, Yogi operates out of New York, US. The company has raised a total of USD 8.000 mn in funding, with its latest financing round being Series A in November 2023, led by Blueprint Equity and including several other investors. Yogi has completed 2 deals, with a current valuation of USD 31.391 mn.Yogi provides an AI-powered consumer insights platform that converts shopper ratings, reviews, and customer service interactions into meaningful intelligence for CPG brands. This includes SKU-level insights, competitive intelligence, and brand sentiment analysis, essential for brands like Tylenol, Olly, and T3 Micro to refine their products and marketing strategies. The platform is primarily focused on North America but is expanding into additional global markets.Yogi employs a subscription-based revenue model, offering services to B2B clients through annual or monthly subscriptions. The pricing structure caters to various business sizes with customized packages. Key revenue-generating services include SKU-level insights and brand sentiment monitoring, providing clients with essential tools for maintaining market competitiveness.In November 2023, Yogi raised USD 8.000 mn in Series A funding, which will be allocated to product development and growth initiatives. The company is planning to enhance its platform with new features and extend its market reach, targeting specific geographical regions beyond North America. The addition of Sheldon Lewis to the board of directors is expected to support these strategic developments.

## Funding rounds

- Series A, Nov 9, 2023, $8M — RTP Global, Data Point Capital, Blueprint Equity, ScOp Venture Capital, Remarkable Ventures
- Seed, Jan 27, 2020, $2.3M — RTP Global, Entrepreneurs Roundtable Accelerator, Felton Group

## Investors

- RTP Global (https://capitalatlas.ai/funds/rtp-global) — Seed, Series A
- Entrepreneurs Roundtable Accelerator (https://capitalatlas.ai/funds/entrepreneurs-roundtable-accelerator) — Seed
- Felton Group — Seed
- Data Point Capital (https://capitalatlas.ai/funds/data-point-capital) — Series A
- Blueprint Equity (https://capitalatlas.ai/funds/blueprint-equity) — Series A
- ScOp Venture Capital (https://capitalatlas.ai/funds/scop-venture-capital) — Series A
- Remarkable Ventures (https://capitalatlas.ai/funds/remarkable-ventures) — Series A