# Yofix Probiotics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yofix-probiotics

- Industry: Food
- Headquarters: Ashdod, Israel
- Website: www.yofix.co.il
- Total disclosed funding: $2.5M
- Latest round: Series A (Feb 5, 2020)
- Investors on record: 3

## About

Yofix Probiotics Ltd. is an innovative company specializing in plant-based yogurt alternatives, designed for health-conscious consumers seeking dairy-free, lactose-free, and probiotic-rich options.Founded in 2014 and headquartered in Ashdod, Israel, Yofix Probiotics Ltd. focuses on developing healthy food products. The company has successfully raised funding through several rounds, with the most recent round in August 2021, raising USD 3.5 mn led by Millennium Food-Tech, alongside participation from other investors including Big Idea Ventures and BayWa Ventures. The company's total funding raised amounts to USD 3.5 mn. The founder, Ronen ????, is instrumental in the company's strategic direction and innovation efforts.Yofix.co.il specializes in providing innovative food products that cater to health-conscious consumers, particularly in the functional foods segment. Their core offerings include a range of plant-based yogurt alternatives made from high-quality ingredients designed to meet dietary restrictions and preferences. These products are formulated to address the growing demand for lactose-free, dairy-free, and probiotic-rich options, targeting users seeking healthier lifestyles without compromising on taste. Yofix's products are primarily marketed to health-oriented individuals, vegan consumers, and those with lactose intolerances, serving both retail outlets and direct-to-consumer platforms. The company has expanded its market presence to several international regions, with notable distribution in Europe and other health-conscious markets, ensuring accessibility for a diverse customer base.Yofix's revenue model is structured around direct sales and partnerships with retailers, enabling them to effectively reach end consumers while maintaining a strong market presence. Transactions typically occur through a combination of direct-to-consumer sales via their online platform and bulk orders to health-focused retailers and supermarkets. Client transactions are structured through partnerships, with agreements featuring tiered pricing based on volume and frequency of orders. While specific pricing plans for their plant-based yogurt products may vary, they are positioned competitively within the market to attract a broad clientele. This revenue model not only facilitates steady cash flow but also enhances customer loyalty and brand recognition among health-conscious consumers.In August 2021, Yofix Probiotics Ltd. raised USD 3.5 mn in venture funding led by Millennium Food-Tech, which will be utilized to develop new product lines and expand into new markets. The company plans to introduce several new plant-based yogurt flavors aimed at diversifying their product offerings by late 2022. Additionally, Yofix aims to penetrate the North American market by 2023, leveraging their recent funding to facilitate marketing and distribution efforts to reach this new audience.

## Funding rounds

- Series A, Feb 5, 2020, $2.5M — LionTree, Bel Group, Müller Ventures AG

## Investors

- LionTree (https://capitalatlas.ai/funds/liontree) — Series A
- Bel Group — Series A
- Müller Ventures AG — Series A