# Yodo1

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yodo1

- Industry: Software
- Headquarters: Beijing, China
- Website: www.yodo1.com
- Total disclosed funding: $16M
- Latest round: Series B (Dec 10, 2013)
- Investors on record: 4

## About

Yodo1 is a mobile app monetization and publishing company, providing tools that enhance game revenue through advertising solutions and partnerships with developers.Founded by Henry Fang, Henry Fong, and James LaLonde, Yodo1 specializes in mobile app monetization and publishing from its headquarters in Beijing, China. The company shifted focus towards monetization solutions for mobile games and has raised a total of USD 11.00 mn in funding, most recently securing USD 11.00 mn in a Series B round led by Jiyuan Capital on December 10, 2013. Key investors also include IRIS, Singtel Innov8, and Temasek Holdings.Yodo1 specializes in mobile app monetization and publishing, offering a comprehensive suite of services aimed at enhancing game revenue through their proprietary Mobile Ad Mediation Solution (MAS). This solution optimizes ad revenue for developers by streamlining management of advertising networks. Yodo1 also assists game developers with publishing services to improve visibility in app stores and form partnerships with popular intellectual properties (IPs), catering to a diverse client base including indie studios and larger gaming companies across North America, Europe, and Asia-Pacific.Yodo1 generates revenue primarily through partnerships with game developers who integrate the MAS into their games for ad monetization. This model is typically based on revenue-sharing agreements, allowing Yodo1 to take a percentage of the ad revenue generated. Revenue is also generated from publishing services and IP licensing agreements, providing developers with opportunities to utilize established brands in their games. The MAS and growth accelerator programs enable clients to maximize their return on ad spend (ROAS) and improve monetization strategies based on the scope of integration and expected revenue performance.Yodo1 plans to utilize its most recent funding of USD 11.00 mn from the Series B round to expand its product offerings and enhance its Mobile Ad Mediation Solution. The company aims to target new markets, particularly in regions experiencing rapid mobile gaming growth, although specific regions have not been disclosed. The recent funding will support the development of new features and improvements to existing services, ensuring that Yodo1 remains competitive in the evolving mobile app ecosystem.

## Funding rounds

- Series B, Dec 10, 2013, $11M — Temasek Holdings, IRIS, Singtel Innov8, Jiyuan Capital
- Series A, Apr 17, 2013, $5M — Singtel Innov8

## Investors

- Singtel Innov8 (https://capitalatlas.ai/funds/singtel-innov8) — Series A, Series B
- Temasek Holdings — Series B
- IRIS (https://capitalatlas.ai/funds/iris) — Series B
- Jiyuan Capital (https://capitalatlas.ai/funds/jiyuan-capital) — Series B