# Yobongo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yobongo

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.yobongo.com
- Total disclosed funding: $1.4M
- Latest round: Seed (Mar 23, 2011)
- Investors on record: 3

## About

Yobongo is a location-based social networking service that facilitates real-time interactions among users, enhancing local social connectivity and engagement.Founded in 2010 in San Francisco, US, Yobongo provides a platform for users to connect with others nearby. The company successfully raised USD 1.35 mn in its Seed funding round in March 2012, supported by investors such as Freestyle VC, Kapor Capital, and True Ventures. Yobongo has completed a total of 2 deals and was acquired by Mixbook Inc. in March 2012.Yobongo.com specializes in providing a platform that connects users through location-based social networking services. Their core offerings revolve around facilitating real-time interactions among users in close proximity, allowing them to share experiences and engage in discussions regarding local events and happenings. The platform aims to enhance social connectivity by addressing the need for spontaneous social interactions, particularly in urban settings. Primarily targeting younger demographics and urban dwellers, Yobongo has launched its services in major metropolitan areas across North America and Europe, positioning itself to cater to a tech-savvy audience seeking to enrich their social experiences. Users engage with the platform through mobile applications, which have been designed to create a seamless user experience, ensuring that they can easily access relevant local information and connect with like-minded individuals.Yobongo.com generates revenue through a combination of subscription models and partnerships with local businesses. Users may subscribe to premium features that enhance their experience on the platform, such as exclusive access to events or personalized content. The company collaborates with local retailers and service providers to offer targeted advertising opportunities, thereby creating a B2B revenue stream. This advertising model allows businesses to effectively reach specific audiences, driving engagement. By leveraging its user base, Yobongo provides businesses with detailed analytics and insights, further enhancing the value of their partnerships. The pricing plans for individual subscriptions or advertising packages are structured to accommodate both casual users and businesses looking to maximize their reach within the platform.With the recent funding secured in March 2012, Yobongo plans to enhance its platform by developing new features that facilitate user interactions and diversify their offerings. The company is targeting expansion into additional major metropolitan areas in North America and Europe by 2013. This strategic move aims to capitalize on the growing demand for location-based social networking services, leveraging the funding to support marketing efforts and technology enhancements.

## Funding rounds

- Seed, Mar 23, 2011, $1.4M — True Ventures, Kapor Capital, Freestyle VC

## Investors

- True Ventures (https://capitalatlas.ai/funds/true-ventures) — Seed
- Kapor Capital (https://capitalatlas.ai/funds/kapor-capital) — Seed
- Freestyle VC (https://capitalatlas.ai/funds/freestyle-vc) — Seed