# Yixia Tech Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yixia-tech-co

- Industry: Media
- Headquarters: Beijing, China
- Website: www.yixia.com
- Total disclosed funding: $775M
- Latest round: Series E (Nov 17, 2016)
- Investors on record: 13

## About

Yixia Tech Co., Ltd specializes in multimedia applications, notably through its innovative platform '??' (Miaopai), enabling users to create, share, and engage with video content seamlessly.Founded in 2011 in Beijing, China, Yixia Tech Co., Ltd operates primarily in the video recording and sharing sector. The company has secured a total of 7 deals, with its latest funding round being a SERIES E, raising USD 500.000 mn led by Sina Weibo. The total amount raised by the company amounts to USD 500.000 mn. Kun Han serves as both the founder and CEO, having previously established other companies in the technology sector.Yixia Technology focuses on multimedia applications, prominently featuring its flagship product, the '??' (Miaopai), which is a video recording and sharing platform designed for users to document their lives through short videos. This application allows users to create engaging content with features such as lip-sync performances and cool selfie effects, catering primarily to a younger demographic interested in social media interaction. Additionally, Yixia Technology offers a specialized application for live streaming, positioning itself in the competitive landscape of celebrity-driven broadcasts. The company's products target various geographic markets, particularly in China, where they appeal to a client base that includes content creators, social media influencers, and everyday users seeking creative expression through video. Their offerings aim to enhance user engagement by providing intuitive tools that simplify the content creation process.Yixia Technology generates revenue primarily through user engagement on its video-sharing and live-streaming platforms, leveraging a transaction structure that includes direct-to-consumer sales and partnerships. The company capitalizes on its core applications by implementing a freemium model, wherein users can access basic features for free while premium features may be available through subscription plans or one-time purchases. This approach allows for broad user adoption while providing opportunities for upselling advanced functionalities. By aligning with popular trends and leveraging celebrity partnerships, the company maximizes its revenue potential through collaboration and sponsored content within its platforms. The overarching strategy is to foster a vibrant community of users who generate and consume video content, thereby driving continuous interaction and revenue growth.Yixia Tech Co., Ltd plans to leverage the recent funding of USD 500.000 mn to enhance its existing platforms and develop new products aimed at improving user experience. The company seeks to expand its market presence beyond China, targeting international markets in Southeast Asia by the end of 2024. Additionally, Yixia is exploring opportunities to introduce innovative features to its platforms that cater to emerging trends in multimedia content creation.

## Funding rounds

- Series E, Nov 17, 2016, $500M — Axiom Asia Private Capital, Shanghai Media Group, Sina Weibo, Shenzhen iDreamSky Technology Co., Ltd., Beijing Weiying Times Technology Co., Ltd., Advantech Capital
- Series D, Nov 24, 2015, $200M — Kleiner Perkins, Redpoint Ventures, Hong Shan, Sina Weibo, YG Entertainment, StarVC
- Series C, Sep 25, 2014, $50M — Kleiner Perkins, Redpoint Ventures, SINA Corporation
- Series B, Jul 1, 2013, $25M — Redpoint Ventures, 5Y Capital, SINA Corporation
- Series A, Apr 1, 2012 — Redpoint Ventures, 5Y Capital
- Angel, Jan 1, 2012 — 5Y Capital

## Investors

- 5Y Capital (https://capitalatlas.ai/funds/5y-capital) — Angel, Series A, Series B
- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A, Series B, Series C, Series D
- SINA Corporation — Series B, Series C
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series C, Series D
- Hong Shan — Series D
- Sina Weibo — Series D, Series E
- YG Entertainment — Series D
- StarVC (https://capitalatlas.ai/funds/starvc) — Series D
- Axiom Asia Private Capital (https://capitalatlas.ai/funds/axiom-asia-private-capital) — Series E
- Shanghai Media Group — Series E
- Shenzhen iDreamSky Technology Co., Ltd. — Series E
- Beijing Weiying Times Technology Co., Ltd. — Series E
- Advantech Capital (https://capitalatlas.ai/funds/advantech-capital) — Series E