# Yijiupi.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yijiupi-com

- Industry: Consumer Products
- Headquarters: Beijing, China
- Website: www.yijiupi.com
- Total disclosed funding: $362M
- Latest round: Series D (Feb 11, 2020)
- Investors on record: 12

## About

Founded in 2014 and based in Beijing, China, Yijiupi.com is an e-commerce retail platform that focuses on the selling and related services of alcoholic beverages and related products. As of 2021, its platform registers exceeded 1.3 million, with monthly transaction customers of over 350,000. Its business has covered 180 cities in 28 provinces. It set up 32 central warehouses, with an R&D center in Wuhan Optics Valley Software Park. There are 7,000 employees. In August 2020, it raised strategic investment from new investor Hidden Hill Capital.

Yijiupi.com is a liquor B2B e-commerce platform. Its main products include liquor and beverages, sideline food, rest food, and daily department stores. The company's business scope includes Internet commodity trading, offline chain, warehousing, and logistics. It also owns the Easy Distribution platform system, which provides cloud warehousing and distribution services. It also owns the tobacco and alcohol chain brand Easy Liquor Wholesale and the wholesale supermarket chain brand Yi Erhui.

## Funding rounds

- Series D, Feb 11, 2020 — GLP Capital Partners, Source Code Capital, Long Z Investment
- Series D, Sep 20, 2018, $200M — China Everbright, Tencent Investment, Source Code Capital, Meituan, Inc.
- Series C, Oct 18, 2016, $100M — Greenwoods Asset Management, Huagai Capital, LightHouse Capital Management, Source Code Capital, Meituan, Inc.
- Series B, Mar 21, 2016, $31M — Eastern Bell Capital, LightHouse Capital Management, Source Code Capital, Genesis Capital
- Series B, Sep 10, 2015, $31M — Greenwoods Asset Management, BAI Capital, LightHouse Capital Management, Source Code Capital
- Series A, Dec 1, 2014 — BAI Capital

## Investors

- BAI Capital (https://capitalatlas.ai/funds/bai-capital) — Series A, Series B
- Greenwoods Asset Management (https://capitalatlas.ai/funds/greenwoods-asset-management) — Series B, Series C
- LightHouse Capital Management (https://capitalatlas.ai/funds/lighthouse-capital-management) — Series B, Series C
- Source Code Capital (https://capitalatlas.ai/funds/source-code-capital) — Series B, Series C, Series D
- Eastern Bell Capital — Series B
- Genesis Capital — Series B
- Huagai Capital (https://capitalatlas.ai/funds/huagai-capital) — Series C
- Meituan, Inc. — Series C, Series D
- China Everbright (https://capitalatlas.ai/funds/china-everbright) — Series D
- Tencent Investment — Series D
- GLP Capital Partners (https://capitalatlas.ai/funds/glp-capital-partners) — Series D
- Long Z Investment (https://capitalatlas.ai/funds/long-z-investment) — Series D