# Yieldify

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yieldify

- Industry: Software
- Headquarters: London, UK
- Website: www.yieldify.com
- Total disclosed funding: $18M
- Latest round: Series B (Apr 4, 2017)
- Investors on record: 6

## About

Yieldify offers a comprehensive personalization platform tailored for ecommerce brands, enhancing customer engagement through personalized interactions that improve conversion rates and drive sales.Yieldify is a London-based company founded in 2013 by Meelan Radia. The company specializes in ecommerce personalization solutions and has undergone strategic pivots to refine its focus on enhancing customer experiences. Recently, on January 4, 2023, Yieldify was acquired by Publicis Groupe SA, aiming to bolster Epsilon's enterprise solutions in the mid-market. The company has secured a total of GBP 4.800 mn in funding, with its latest round being a Series B led by Binomial Ventures, raising the total capital to GBP 4.800 mn and valuing the company at GBP 18.677 mn. Yieldify has completed 5 funding deals in total.Yieldify provides an extensive personalization platform for ecommerce brands, enabling tailored onsite interactions to enhance customer experiences. Key features include site enhancements, promotional tools, lead capture, and customer journey optimization. The platform serves over 1,000 diverse brands across North America, Europe, and the Asia-Pacific region, focusing on generating additional revenue through its advanced, AI-backed tools that support both established and emerging brands in refining their digital strategies.In the most recent fiscal year, Yieldify reported a revenue of GBP 10.894 mn, with an EBITDA of GBP -1.547 mn. The company's revenue model is based on subscriptions for its personalization solutions, which provide clients with scalable solutions and ongoing support. Over the past five years, Yieldify's clients have collectively generated more than USD 2.5 bn in additional revenue, demonstrating the effectiveness of its services in driving ecommerce success.Following its acquisition by Publicis Groupe SA, Yieldify aims to enhance its personalization offerings and expand its presence within the mid-market through Epsilon. The company will utilize the recent Series B funding to support this strategic growth, although specific product launches and geographic expansion plans have not been detailed. The acquisition is expected to fortify Yieldify's capabilities and market position as it integrates with Epsilon's enterprise solutions.

## Funding rounds

- Series B, Apr 4, 2017, $6M — Softbank Capital, GV, Data Point Capital, Hoxton Ventures, Binomial Ventures
- Series A, Jun 9, 2015, $12M — Softbank Capital, GV
- Seed, Jul 3, 2014 — LocalGlobe
- Seed, Jan 1, 2014 — Hoxton Ventures

## Investors

- Hoxton Ventures (https://capitalatlas.ai/funds/hoxton-ventures) — Seed, Series B
- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Seed
- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series A, Series B
- GV (https://capitalatlas.ai/funds/gv) — Series A, Series B
- Data Point Capital (https://capitalatlas.ai/funds/data-point-capital) — Series B
- Binomial Ventures — Series B