# Yield Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yield-software

- Industry: Marketing/Advertising
- Headquarters: San Mateo, US
- Website: www.yieldsoftware.com
- Total disclosed funding: $6M
- Latest round: Series B (Jun 5, 2008)
- Investors on record: 2

## About

Yield Software specializes in advanced pricing solutions, aimed at optimizing pricing strategies for businesses across multiple sectors. Their platform enables rapid pricing assessments, enhancing decision-making processes for clients.Yield Software provides pricing solutions to streamline business strategies. Founded in San Mateo, US, the company has received funding primarily from Draper Fisher Jurvetson and WPP Plc, raising a total of USD 6.00 mn through a Series B round completed on October 1, 2011. The company was involved in a deal where Autonomy was acquired, indicating a strategic pivot in their business operations. The founder's history is not publicly detailed, but the company's evolution reflects a dedication to enhancing pricing frameworks.Yield Software offers advanced pricing solutions that focus on streamlining pricing strategies for diverse industries. Clients benefit from rapid pricing assessments, receiving quotes within 24 business hours via their online platform. The service caters to a variety of customers, including B2B firms and enterprises in technology, manufacturing, and e-commerce, particularly within the North American markets of the U.S. and Canada.Yield Software operates on a transactional revenue model that prioritizes efficiency and client engagement. Customers engage through the online platform for tailored pricing requests, leading to immediate transactions based on their specific needs. While specific pricing details are not disclosed, the company's offerings likely include subscription-based models or one-time service fees linked to pricing assessments, promoting long-term client relationships.Looking ahead, Yield Software plans to launch new products designed to enhance pricing assessments in the coming year, targeting industries with evolving pricing needs. They are also focused on expanding their market presence beyond North America, with specific plans to enter European markets by late 2023. The recent funding from their Series B round will support these initiatives, allowing them to invest in product development and market entry strategies.

## Funding rounds

- Series B, Jun 5, 2008, $6M — Draper Fisher Jurvetson, WPP Plc

## Investors

- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series B
- WPP Plc — Series B