# Yi Auto

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yi-auto

- Industry: Retail
- Headquarters: Xiamen, China
- Website: www.yiautos.com
- Total disclosed funding: $92M
- Latest round: Series C (Apr 28, 2021)
- Investors on record: 6

## About

Based in China, Yi Auto operates as an online platform specializing in the sales of new vehicles and related automotive services, leveraging a nationwide price comparison system to benefit consumers.Yi Auto, founded in 2015 and headquartered in Xiamen, China, provides a comprehensive platform for new car sales and related services. The firm has engaged in 6 deals, with its most recent funding round being a Series C in April 2021, which raised USD 70.00 mn led by SIG Asia Investment. The CEO of Yi Auto is McCoy Bao.Yi Auto functions as a comprehensive platform offering new car sales and related services across multiple online marketplaces, including Pinduoduo, Tmall, and JD.com. The company focuses on providing customers with factory-direct new vehicles, ensuring competitive pricing through a nationwide price comparison system. Serving individual consumers and businesses, Yi Auto aims to streamline the car-buying process while offering after-sales support with nationwide warranty services, establishing itself as a significant player in China's automotive new retail sector.Revenue for Yi Auto primarily derives from direct sales of new vehicles through its online platform. Operating on a B2C model, customers can purchase vehicles directly with competitive pricing and comprehensive post-purchase support. The transaction structure is designed to enhance customer satisfaction while fostering strong relationships with manufacturers and dealers. Although specific vehicle pricing plans are undisclosed, the company likely offers various financing and payment options to accommodate consumer needs, with enhanced customer engagement through platforms such as WeChat and dedicated applications.Yi Auto plans to utilize the USD 70.00 mn raised in its Series C funding in April 2021 to enhance its platform capabilities and expand its service offerings. The company is focused on developing new products aimed at improving customer experience and efficiency in the car-buying process. Additionally, Yi Auto aims to expand its presence into new geographic markets, although specific target regions have not been identified. The funding will support these initiatives, ensuring the firm can continue to innovate and grow within the competitive automotive landscape.

## Funding rounds

- Series C, Apr 28, 2021, $70M — BlueRun Ventures, SIG Asia Investment, K2VC, Sky 9 Capital, Jiyuan Capital
- Series B, Sep 29, 2020 — BlueRun Ventures, K2VC, Sky 9 Capital, Jiyuan Capital
- Series A, Apr 23, 2019, $22M — BlueRun Ventures, Jiyuan Capital
- Series A, Apr 7, 2018 — In Capital, K2VC

## Investors

- In Capital — Series A
- K2VC (https://capitalatlas.ai/funds/k2vc) — Series A, Series B, Series C
- BlueRun Ventures (https://capitalatlas.ai/funds/bluerun-ventures) — Series A, Series B, Series C
- Jiyuan Capital (https://capitalatlas.ai/funds/jiyuan-capital) — Series A, Series B, Series C
- Sky 9 Capital (https://capitalatlas.ai/funds/sky-9-capital) — Series B, Series C
- SIG Asia Investment (https://capitalatlas.ai/funds/sig-asia-investment) — Series C