# Yetu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yetu

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.yetu.de
- Total disclosed funding: $8M
- Latest round: Series A (Dec 4, 2013)
- Investors on record: 2

## About

Yetu AG is a Berlin-based company specializing in the design and sale of home and lifestyle products, focusing on innovative accessories, stylish furniture, and decorative lighting solutions tailored for contemporary living.Yetu AG offers a variety of lifestyle products aimed at enhancing home environments. The company is headquartered in Berlin, Germany. It has undergone strategic changes to optimize its product offerings. The founder's history is not specified, but the company has successfully secured funding through 2 investment rounds, including a SERIES A round, raising a total of USD 8.00 mn, with participation from Bilfinger Venture Capital and KfW Banking Group.Yetu specializes in a diverse range of home and lifestyle products, focusing on accessories, interior design elements, lighting solutions, and comfort-enhancing items. The company's offerings include decorative lighting such as solar-powered outdoor lamps and LED light strings, designed for aesthetic appeal and functionality in various living spaces. Additionally, Yetu provides furniture and home décor that aligns with contemporary trends, emphasizing the use of natural materials like wood and stone, and promoting styles such as rustic, Bohemian, and country. The products are targeted towards individual consumers and families seeking to enhance their living environments with stylish, functional items. Yetu operates in various geographic markets, primarily catering to customers in Germany, with potential expansion into other European regions to meet the growing demand for unique and quality home furnishings.Yetu generates revenue through direct-to-consumer sales, offering a range of products priced individually to appeal to a wide customer base. The company's transaction structure is built on straightforward retail sales, with items available for purchase directly from their online platform. Yetu's product portfolio includes popular items such as decorative lighting and stylish furniture pieces, which significantly contribute to its overall sales. The pricing strategy reflects the quality and design of the products, ensuring competitiveness in the market. As a result, Yetu's revenue streams are primarily derived from these direct sales of home and lifestyle products, creating a stable business model focused on consumer demand for innovative and stylish home solutions.Yetu AG went out of business.

## Funding rounds

- Series A, Dec 4, 2013, $8M — KfW Banking Group, Bilfinger Venture Capital

## Investors

- KfW Banking Group — Series A
- Bilfinger Venture Capital (https://capitalatlas.ai/funds/bilfinger-venture-capital) — Series A