# Yellowbrick Data

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yellowbrick-data

- Industry: Software
- Headquarters: Mountain View, US
- Website: www.yellowbrick.com
- Total disclosed funding: $204M
- Latest round: Series C (Jun 30, 2021)
- Investors on record: 11

## About

Yellowbrick Data, Inc. specializes in providing a SQL data platform that enables high-performance data management and analytics across diverse environments, including cloud and on-premises solutions.Founded in 2014 and headquartered in Mountain View, California, Yellowbrick Data, Inc. delivers a SQL data platform that optimizes data operations across various environments. The company has completed 8 funding deals, with the most recent being a Series C round on June 30, 2021, raising USD 75.01 mn led by Citadel Ventures. The founders include James Dawson, Jim Dawson, and Mark B., while Neil Carson serves as CEO. The company has not undergone any notable pivots or changes in business strategy since its inception.Yellowbrick Data offers the Yellowbrick SQL Data Platform, designed for efficient data management across public clouds, private clouds, on-premises data centers, and edge locations. The platform supports high-performance data loading, querying, and processing, leveraging a cloud-native architecture powered by Kubernetes. Key features encompass workload management capabilities that allow scalability from single users to thousands of concurrent users, addressing use cases like enterprise data warehousing, streaming analytics, and cloud migration. Yellowbrick serves a diverse clientele, including both public sector and private enterprises, operating internationally with a presence in the United Kingdom, Europe, and Asia.Yellowbrick Data's revenue model is primarily based on subscription services and partnerships tailored for enterprise clients. The company's offerings involve contractual agreements with pay-for-use structures for storage and compute resources, enhancing flexibility and cost-efficiency. The flagship Yellowbrick SQL Data Platform supports high-performance analytics while minimizing infrastructure needs, facilitating scalable solutions that align with clients' requirements. The transactional model enables effective data management while optimizing associated costs, fostering long-term relationships with clients.Following the Series C funding round on June 30, 2021, where Yellowbrick Data raised USD 75.01 mn, the company plans to accelerate sales growth for its cloud data warehouse. Future initiatives include launching new product features designed to enhance performance and user experience. Yellowbrick is also focusing on expanding its market presence, particularly in regions such as Europe and Asia, by leveraging the recent investment to enhance sales capabilities and market outreach.

## Funding rounds

- Series C, Jun 30, 2021, $75M — Institutional Venture Partners, Menlo Ventures, N47, Third Point, GV, Citadel Ventures, DFJ Growth, Threshold Ventures
- Series C, May 14, 2019, $81M — Draper Fisher Jurvetson, Institutional Venture Partners, Menlo Ventures, N47, Third Point, GV, BMW i Ventures, DFJ Growth
- Series B, Sep 28, 2018, $12M — N47, DFJ Growth
- Series B, Aug 22, 2018, $36M — Menlo Ventures, N47, Third Point, GV, Samsung Venture Investment, DFJ Growth
- Series A, Apr 2, 2015 — Draper Fisher Jurvetson, Menlo Ventures, Third Point, GV, Samsung Venture Investment

## Investors

- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series A, Series C
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series A, Series B, Series C
- Third Point (https://capitalatlas.ai/funds/third-point) — Series A, Series B, Series C
- GV (https://capitalatlas.ai/funds/gv) — Series A, Series B, Series C
- Samsung Venture Investment (https://capitalatlas.ai/funds/samsung-venture-investment) — Series A, Series B
- N47 (https://capitalatlas.ai/funds/n47) — Series B, Series C
- DFJ Growth (https://capitalatlas.ai/funds/dfj-growth) — Series B, Series C
- Institutional Venture Partners (https://capitalatlas.ai/funds/institutional-venture-partners) — Series C
- BMW i Ventures (https://capitalatlas.ai/funds/bmw-i-ventures) — Series C
- Citadel Ventures — Series C
- Threshold Ventures (https://capitalatlas.ai/funds/threshold-ventures) — Series C