# Yellow Digital Retailers

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yellow-digital-retailers

- Industry: Financial Services
- Headquarters: Cape Town, South Africa
- Website: www.yellow.africa
- Total disclosed funding: $17M
- Latest round: Series C (Aug 14, 2026)
- Investors on record: 6

## About

Yellow Digital Retailers Ltd. is a technology-driven company based in Lilongwe, Malawi, that focuses on enhancing the quality of life through innovative financial and digital services, primarily in the renewable energy and telecommunications sectors. Founded in 2018 in Lilongwe, Malawi, Yellow Digital Retailers Ltd. specializes in providing renewable energy solutions and telecommunications products. and it was co-founded by Rajat Nagul, Mike Heyink (CEO) and Maya Stewart. In August 2026, Yellow Digital Retailers Ltd. raised an undisclosed amount of series C funding led by Convergence Partners, with participation from other investor Susquehanna Sustainable Investments. primarily focuses on providing innovative technological solutions aimed at enhancing the quality of life for its customers through a range of financial and digital services. The core offerings include financed solar systems that allow homeowners to harness renewable energy and financed smartphones to ensure continuous internet connectivity. These products serve a diverse customer base of over 770,000 individuals across various geographical markets, including regions in Africa and Latin America. The company's technology, branded under Ofeefee, empowers a dedicated salesforce of over 1,000 agents, enabling them to efficiently reach and serve their clientele, addressing pressing needs in energy consumption and digital accessibility. Yellow Digital Retailers Ltd. operates within a revenue model that encompasses both direct-to-consumer and B2B transactions. Clients engage with the company's products through structured financing options, allowing them to acquire solar systems and smartphones without upfront costs. These financial products are designed to facilitate access to essential technology and sustainable energy solutions. Although specific pricing plans for these offerings are not disclosed, the transactions typically involve monthly payment arrangements, catering to a wide range of consumers, including individual homeowners and small businesses. The company's revenue generation is further bolstered by strategic partnerships with retailers and other stakeholders in the digital and financial sectors, enhancing its market reach and operational efficiency. The company will use the August 2026 funding to expand in key markets, grow its customer base, and improve access to connectivity and electricity.

## Funding rounds

- Series C, Aug 14, 2026 — Convergence Partners, Susquehanna Sustainable Investments
- Series B, Jun 19, 2023, $14M — Triple Jump, Convergence Partners, Platform Investment Partners
- Series B, Mar 27, 2023 — Triple Jump
- Series A, Sep 7, 2020, $3.3M — Platform Capital, Ruby Rock Investment

## Investors

- Platform Capital — Series A
- Ruby Rock Investment — Series A
- Triple Jump (https://capitalatlas.ai/funds/triple-jump) — Series B
- Convergence Partners — Series B, Series C
- Platform Investment Partners (https://capitalatlas.ai/funds/platform-investment-partners) — Series B
- Susquehanna Sustainable Investments — Series C