# Yebo Fresh

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yebo-fresh

- Industry: Internet
- Headquarters: Cape Town, South Africa
- Website: www.yebofresh.co.za
- Latest round: Series A (Nov 18, 2020)
- Investors on record: 1

## About

Yebo Fresh, based in South Africa, specializes in e-commerce solutions for grocery retailers, providing a seamless platform for online ordering of quality products at competitive prices.Founded in 2018 in Cape Town, South Africa, Yebo Fresh operates as an innovative e-commerce platform designed for General Trade Businesses. The company, led by CEO Jessica Boonstra, has successfully executed 6 deals, with the most recent funding round occurring on December 19, 2024. Yebo Fresh raised ZAR 78.00 mn in this round, attracting investments from Enza Capital Management, E4E Africa, Endeavor South Africa, and the elea Foundation for Ethics in Globalization. This funding will support the company's growth and operations.Yebo Fresh acts as a critical component of the South African e-commerce ecosystem, focusing on providing a streamlined online ordering platform for grocery retailers. By connecting small business owners directly with suppliers, the company alleviates common challenges such as stock shortages and pricing inconsistencies, especially in underserved markets. Yebo Fresh primarily serves urban centers like Johannesburg and Cape Town, empowering local retailers to maintain adequate stock levels and enhance their competitiveness.Yebo Fresh generates revenue through a structured transaction model that facilitates direct business-to-business (B2B) sales. Retailers place bulk orders via the Yebo Fresh platform, ensuring a consistent supply of products at competitive prices. The pricing structure incentivizes larger orders by offering lower per-unit costs, fostering ongoing partnerships with retailers who rely on Yebo Fresh for their inventory needs.In December 2024, Yebo Fresh's acquisition of Kinoxis Therapeutics Pty Ltd aims to enhance its technology platform and broaden its distribution network, ultimately benefiting brands and local retailers. The company plans to expand its market reach further into various regions, leveraging recent funding to develop new products and streamline existing services. Specific markets targeted for future growth will be identified as the company progresses.

## Funding rounds

- Series A, Nov 18, 2020 — E4E Africa
- Seed, Sep 20, 2019 — E4E Africa

## Investors

- E4E Africa (https://capitalatlas.ai/funds/e4e-africa) — Seed, Series A