# Yay Media Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yay-media-labs

- Industry: Internet
- Headquarters: Beijing, China
- Website: www.p1.com
- Total disclosed funding: $5M
- Latest round: Series A (Feb 1, 2015)
- Investors on record: 1

## About

Yay Media Labs Ltd. is a fashion community platform in China that connects users to explore, share, and engage with diverse fashion trends and styles, fostering individuality and inspiration among its members.Founded in 2007, Yay Media Labs Ltd. operates as a digital platform for fashion enthusiasts in Beijing, China. The company has successfully executed a single funding round, raising USD 5.00 mn in Series A funding from BAI Capital on February 1, 2015.Yay Media Labs Ltd. operates a prominent fashion community in China, focusing on fostering individuality and inspiration among its members. Its core offerings include a digital platform that allows users to connect, share, and explore various fashion trends. This platform serves as a space for fashion enthusiasts, designers, and consumers to interact, addressing the need for a cohesive community in the fashion industry. By facilitating user-generated content, the company empowers its members to showcase their creativity while providing access to curated fashion insights. The target audience includes urban consumers, young professionals, and influencers in metropolitan areas across China.Yay Media Labs Ltd. generates revenue through membership subscriptions and partnerships with fashion brands. Members can engage with the platform via various subscription tiers, offering different levels of access to exclusive content and community features. Additionally, the company may earn income through collaborations with retailers and fashion brands, facilitating product promotions and sponsored content within the community. Specific pricing plans and flagship products have not been disclosed, but offerings align with current market trends to optimize user participation and brand collaboration.Yay Media Labs Ltd. plans to utilize the USD 5.00 mn raised in Series A funding to enhance its platform capabilities and expand its market presence. The company is exploring new product launches and aims to introduce additional community features to engage members. There are plans for geographic expansion into other major cities in China, with a focus on reaching broader urban demographics by 2025. The funding will support these strategic initiatives, aiming to solidify its position within the fashion community.

## Funding rounds

- Series A, Feb 1, 2015, $5M — BAI Capital

## Investors

- BAI Capital (https://capitalatlas.ai/funds/bai-capital) — Series A