# YatriKart

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yatrikart

- Industry: Retail
- Headquarters: Indore, India
- Website: https://yatrikart.com/
- Total disclosed funding: $0.1M
- Latest round: Seed (Mar 5, 2022)
- Investors on record: 5

## About

Based in Madhya Pradesh, India, and founded in 2021, YK Retails Private Limited, doing business as YatriKart, operates as a technology company that offers various inventory management and salesforce solutions for different brands. In June 2022, YatriKart raised USD 0.45 million in seed funding from ShuruUp Ventures and Artha Singularity Venture Partners. As of 2023, the company has partnered with more than 300 brands like Parle, Pepsi, Boro Plus, and many more, present in more than 7 cities. The company offers a retail network that partners with various brands to provide products and services including snacks and beverages, personal care items, home care products, pet care essentials, confectionery, tobacco, hygiene products, ready-to-eat foods, over-the-counter drugs, and more. The company plans to use the June 2022 funding to expand its infrastructure, improve technology, and hire talent. In April 2025, YatriKart raised an undisclosed amount of Series A funding from MMG Group Family Office. The company plans to use the April 2025 funding to expand its franchise network using franchise-owned company-operated and franchise-owned franchise-operated models, enhance technology infrastructure, and optimize supply chains with the Quick Commerce for Transit application.

## Funding rounds

- Seed, Mar 5, 2022, $0.1M — Artha Venture Partners, Sarcha Advisors, ShuruUp Ventures, Xtended Business Reporting Limited, Fox Software Technologies Limited

## Investors

- Artha Venture Partners (https://capitalatlas.ai/funds/artha-venture-partners) — Seed
- Sarcha Advisors — Seed
- ShuruUp Ventures (https://capitalatlas.ai/funds/shuruup-ventures) — Seed
- Xtended Business Reporting Limited — Seed
- Fox Software Technologies Limited — Seed