# Yasmina

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yasmina

- Industry: Software
- Headquarters: Riyadh, Saudi Arabia
- Website: www.yasmina.ai
- Total disclosed funding: $2M
- Latest round: Seed (Jul 13, 2025)
- Investors on record: 4

## About

Yasmina, based in Saudi Arabia, provides embedded insurance solutions that integrate seamlessly into various platforms, allowing businesses to offer customizable insurance options directly at the point of sale.Founded in 2021 and headquartered in Riyadh, Saudi Arabia, Yasmina specializes in embedded insurance solutions. The company was established with a vision to revolutionize how insurance is integrated within business models. Yasmina raised USD 2.000 mn in Seed funding on July 13, 2025, co-led by Scene Holding and Access Bridge Ventures, with participation from Arzan Venture Capital and 500 Global, marking its first deal.Yasmina AI specializes in embedded insurance solutions that facilitate seamless integration into various platforms, enabling businesses to offer insurance coverage directly at the point of sale. Their core offerings include customizable insurance options spanning travel, home, health, and automotive sectors, specifically designed to cater to the diverse needs of their clientele. The company's technology functions through a plug-and-play API, allowing for quick deployment and minimal operational burden on partner platforms. Clients include e-commerce businesses, automotive sales platforms, and HR management systems, primarily serving markets across Saudi Arabia and the broader Middle East region. By providing real-time data and performance insights, Yasmina AI empowers businesses to enhance customer experience and trust, translating into increased sales through streamlined insurance policy issuance.Yasmina AI operates on a revenue model that centers around partnerships with various online platforms, facilitating the sale of embedded insurance products. The company generates income primarily through commissions on the insurance policies sold via its integrated solutions, which are designed to be hassle-free and efficient for end-users. Transactions occur in a B2B context, where retailers and service providers incorporate Yasmina's insurance offerings into their platforms, thereby expanding their service range without incurring additional operational costs. The integration allows for instant policy issuance and performance tracking, enhancing both customer satisfaction and partner revenue streams. Yasmina AI’s flagship products are tailored insurance policies that address specific market demands, ensuring competitive pricing while maintaining a focus on user engagement and streamlined service delivery.Following its recent Seed funding of USD 2.000 mn on July 13, 2025, Yasmina plans to enhance its product line and expand its operations within Saudi Arabia. The funding will support the development of new insurance products designed to meet emerging market needs and enhance the user experience. Additionally, Yasmina is targeting expansion into broader Middle Eastern markets, aiming to establish a significant presence by 2026.

## Funding rounds

- Seed, Jul 13, 2025, $2M — 500 Global, Arzan Venture Capital, Access Bridge Ventures, Scene Holding

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Arzan Venture Capital (https://capitalatlas.ai/funds/arzan-venture-capital) — Seed
- Access Bridge Ventures (https://capitalatlas.ai/funds/access-bridge-ventures) — Seed
- Scene Holding — Seed