# Yapp

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yapp

- Industry: Business Support Services
- Headquarters: New York, US
- Website: www.yapp.us
- Latest round: Seed (Apr 4, 2012)
- Investors on record: 3

## About

Yapp is a mobile application development company that provides tailored solutions for events, enhancing attendee engagement through customizable features. Their platform is designed to streamline event management for organizations.Founded in 2010, Yapp, Inc. is headquartered in New York, US, specializing in mobile applications for conferences and events. The company has completed 2 deals, with its most recent funding round occurring on April 4, 2012, where they raised USD 1.00 mn in VENTURE DEBT. The founders include Jorge Montes, Luke Melia, Maria Seidman, and William Amaya, with Emanuel Conejo and Maria Seidman serving as CEOs.Yapp, Inc. specializes in providing mobile application solutions tailored for conferences, training sessions, meetings, community engagement, and various events. Their core offering includes a user-friendly platform that allows clients to create customized mobile apps which facilitate enhanced attendee engagement through features such as unlimited push notifications, page additions, and the ability to implement changes at any time. This service targets organizations across multiple sectors, including associations and corporate entities, primarily serving event planners and managers who seek to streamline their event processes and reduce traditional printing costs. Yapp’s applications are utilized in various geographical markets, particularly in North America and Europe, where event management and technology integration are rapidly evolving.Yapp generates revenue primarily through a subscription-based pricing model, where clients pay for the creation and management of their mobile event applications. This approach allows organizations to access flexible pricing plans based on their specific needs, enabling an affordable solution compared to competitors. Clients can select various tiers of service that reflect their app's complexity, user numbers, and required features for their events. Transactions occur directly between Yapp and its clients, fostering B2B relationships that support a diverse clientele in the event management sector, contributing to Yapp's focus on customer satisfaction and engagement.Yapp plans to enhance its offerings with upcoming product launches aimed at improving user engagement and event functionality. The company is also targeting expansion into additional markets within Europe and Asia by the end of 2023. The USD 1.00 mn raised in the most recent funding round will be utilized to support the development of new features and expand the company's market presence.

## Funding rounds

- Seed, Apr 4, 2012 — Kleiner Perkins, North Bridge Venture Partners, Cue Ball Capital

## Investors

- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Seed
- North Bridge Venture Partners (https://capitalatlas.ai/funds/north-bridge-venture-partners) — Seed
- Cue Ball Capital (https://capitalatlas.ai/funds/cue-ball-capital) — Seed