# Yapert

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yapert

- Industry: Media
- Headquarters: San Diego, US
- Website: www.yapert.com
- Total disclosed funding: $1.8M
- Latest round: Angel (May 21, 2014)
- Investors on record: 3

## About

Yapert is a domain name acquisition platform that offers unique purchasing and leasing options for digital assets, catering to a wide array of clients seeking online presence.Founded in 2012 and headquartered in San Diego, US, Yapert specializes in domain name sales and leases. The company has navigated changes in its operational strategy to cater to a growing digital marketplace. In May 2014, Yapert raised USD 0.6 mn in an Angel funding round from investors including Desert Angels, Pasadena Angels, and Tech Coast Angels, bringing its total amount raised to USD 0.6 mn. Yapert.com specializes in the sale and leasing of domain names, providing customers with a straightforward platform for acquiring digital assets. Their primary offerings include a one-time purchase option priced at USD 1,388 and a Lease to Own alternative at USD 463 per month. This flexibility enables businesses and individuals from various sectors to access the desired domain without the immediate financial burden of a full purchase. The company targets a global client base that spans multiple industries, including e-commerce, technology, and personal branding, providing services that cater to both B2B and direct-to-consumer markets. Yapert.com aims to simplify the domain acquisition process through secure transactions and robust customer support, making it an appealing choice for entrepreneurs and companies looking to establish or enhance their online presence.Yapert.com generates revenue primarily through direct transactions involving domain purchases and leases. Clients can opt for either the outright purchase or the lease-to-own structure, facilitating a steady cash flow from both immediate sales and recurring monthly payments. The pricing structure exemplifies this transactional model, with the flagship domain offered at USD 1,388 for direct purchase and a monthly leasing option to spread out payments. This dual approach attracts a diverse set of customers, including startups and established businesses seeking to bolster their online identities. By offering secure payment options and transaction support, Yapert.com ensures a streamlined purchasing experience that fosters trust and repeat business.With the recent Angel funding of USD 0.6 mn raised in May 2014, Yapert plans to enhance its product offerings and expand its reach into new geographic markets, focusing particularly on technology and e-commerce sectors. The funds will likely support the development of new digital assets and enhancements to their platform to streamline the acquisition process further. The company is targeting expansion into Asia and Europe by 2015, aiming to tap into emerging online markets.

## Funding rounds

- Angel, May 21, 2014, $0.6M — Pasadena Angels, Tech Coast Angels, Desert Angels
- Seed, Jul 18, 2013, $1.2M — Pasadena Angels, Tech Coast Angels, Desert Angels

## Investors

- Pasadena Angels (https://capitalatlas.ai/funds/pasadena-angels) — Seed, Angel
- Tech Coast Angels — Seed, Angel
- Desert Angels (https://capitalatlas.ai/funds/desert-angels) — Seed, Angel