# Yaarz

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/yaarz

- Industry: Software
- Headquarters: Paris, France
- Website: www.yaarz.io
- Total disclosed funding: $1.2M
- Latest round: Seed (Mar 23, 2026)
- Investors on record: 2

## About

Based in France, Yaarz is a company that specializes in optimizing live direct-to-fan commerce through a robust platform designed for events like concerts, festivals, and sports gatherings.Founded in 2024 in Paris, France, Yaarz operates a platform that facilitates live direct-to-fan transactions. The company has completed 1 deal, with the latest funding round occurring on March 23, 2026, where it raised EUR 1 million in SEED funding from investors including Bpifrance Investissement and Sony Music Entertainment. This funding round marks the total amount raised by the company at EUR 1 million.Yaarz specializes in providing a comprehensive platform aimed at optimizing live direct-to-fan commerce across events such as tours, concerts, festivals, and sports gatherings. Their core offerings consist of a real-time management platform paired with a mobile app designed for seamless on-site sales operations. The platform allows clients to configure, monitor, and control their sales activities, enabling immediate access to product information and payment processing through methods like Tap to Pay. Key use cases addressed by Yaarz include eliminating long queues, improving stock management through real-time updates, and ensuring compliance with royalty reporting standards in collaboration with SNEP/OCC. The company primarily serves the entertainment industry, catering to a diverse customer base that includes independent labels, mainstream entertainment companies, and event organizers across various countries, with a strong presence in major markets such as Europe and North America.Yaarz generates revenue through a subscription-based model, offering tiered pricing plans that cater to varying business needs. The three primary plans include Starter at EUR 99 per month, Smart at EUR 179 per month, and Advanced at EUR 299 per month, each featuring specific capabilities such as stock management, Click & Collect services, and transaction fee structures. For instance, the Smart plan includes features beneficial for warehouses and incurs transaction fees of 2.4% plus a fixed fee per transaction. Revenue is also derived from digital transactions processed through the Yaarz app, enhancing the firm’s ability to capture sales data and report on performance metrics. Clients utilize Yaarz's services to facilitate direct-to-consumer sales, effectively managing their merchandise operations without reliance on traditional intermediaries, which further streamlines the user experience and engagement within the direct-to-fan sales model.In March 2026, Yaarz raised EUR 1 million in SEED funding to support product development, expand their team, and drive international growth while enhancing the digitalization of live event merchandising. The company plans to launch new products aimed at further streamlining the user experience and is targeting expansion into new markets across Europe and North America by the end of 2026.

## Funding rounds

- Seed, Mar 23, 2026, $1.2M — Bpifrance Investissement, Sony Music Entertainment

## Investors

- Bpifrance Investissement (https://capitalatlas.ai/funds/bpifrance-investissement) — Seed
- Sony Music Entertainment — Seed