# XYZ Reality

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xyz-reality

- Industry: Software
- Headquarters: London, UK
- Website: www.xyzreality.com
- Total disclosed funding: $35M
- Latest round: Series A (Jun 9, 2021)
- Investors on record: 8

## About

XYZ Reality Ltd., based in the UK, specializes in enhanced construction delivery through Engineering-Grade Augmented Reality technology, improving project visibility and efficiency for clients across various sectors.XYZ Reality Ltd. was founded in 2017 and is headquartered in London, UK. The company focuses on providing innovative solutions for the construction industry. In June 2021, XYZ Reality Ltd. raised GBP 20.00 mn in a Series A funding round, led by Octopus Investments, with participation from several investors including Activum SG Capital Management and Tishman Speyer. The total amount raised by the company is GBP 20.00 mn, valuing it at GBP 79.55 mn. The company is co-founded by David Mitchell and Murray Hendriksen, with David Mitchell also serving as the CEO.XYZ Reality specializes in a state-of-the-art construction delivery platform that leverages Engineering-Grade Augmented Reality technology to enhance project visibility and efficiency. Their core offerings include a comprehensive Building Information Modeling platform that integrates real-time data, enabling construction teams to proactively manage project timelines and quality control. This platform is designed to address critical industry challenges such as project delays and construction errors. XYZ Reality serves a diverse client base, including contractors and asset owners across sectors like data centers and pharmaceuticals, primarily in North America and Europe.In the most recent fiscal year 2023, XYZ Reality reported a revenue of GBP 3,216,560.40 and an EBITDA loss of GBP 9,671,713.90. The company operates on a subscription-based model, allowing clients to access its Engineering-Grade AR and integrated BIM platform, generating revenue from direct B2B partnerships and project engagements.In June 2021, XYZ Reality Ltd. secured GBP 20.00 mn in Series A funding to support its strategic objectives. The company plans to prepare for the commercial launch of HoloSite in the USA and will continue investing in research and development. XYZ Reality is also expanding its London team with key hires in technology, manufacturing, sales, and marketing, aiming to enhance its operational capabilities and penetrate new markets.

## Funding rounds

- Series A, Jun 9, 2021, $28M — Amadeus Capital Partners, Adara Ventures, Tishman Speyer, Activum SG Capital Management, Hoxton Ventures, Octopus Investments, Optimas Capital Management, J Coffey Construction Ltd
- Series A, Feb 4, 2020, $6.5M — Amadeus Capital Partners, Adara Ventures, Hoxton Ventures, J Coffey Construction Ltd

## Investors

- Amadeus Capital Partners (https://capitalatlas.ai/funds/amadeus-capital-partners) — Series A
- Adara Ventures (https://capitalatlas.ai/funds/adara-ventures) — Series A
- Hoxton Ventures (https://capitalatlas.ai/funds/hoxton-ventures) — Series A
- J Coffey Construction Ltd — Series A
- Tishman Speyer (https://capitalatlas.ai/funds/tishman-speyer) — Series A
- Activum SG Capital Management — Series A
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Series A
- Optimas Capital Management (https://capitalatlas.ai/funds/optimas-capital-management) — Series A