# xTension

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xtension

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.xtension.info
- Latest round: Seed (Nov 4, 2025)
- Investors on record: 1

## About

Based in Japan, xTension Inc. specializes in enhancing audience engagement through innovative live DX services. Their technology allows live event attendees to interact in real-time, creating immersive experiences.Founded in 2021 and headquartered in Tokyo, Japan, xTension Inc. provides advanced live engagement solutions. The company has engaged in one significant deal, the latest being on November 4, 2025, which involved raising an undisclosed amount in funding from Going Merry to support its growth. xTension offers a cutting-edge live DX service that enhances audience interaction during events by enabling attendees to send emoticons via their smartphones. These emoticons are displayed live on stage, fostering a dynamic and immersive connection between in-person and remote participants. The company also markets emoticon merchandise through QR codes, targeting both event organizers and consumers in Japan, with plans for international expansion. The revenue model for xTension is based on partnerships with event organizers and venues, charging direct service fees for their live DX service during events. Clients include major entities like Dentsu and Shonan Bellmare. Revenue streams also include sales from emoticon merchandise accessed through QR codes during live events, allowing for flexible pricing tailored to various event scales. Following their recent funding round on November 4, 2025, xTension plans to utilize the investment to strengthen its development and sales teams, focusing on expanding its live entertainment support DX service. The company aims to introduce new products designed to enhance audience experiences and is exploring opportunities to penetrate international markets.

## Funding rounds

- Seed, Nov 4, 2025 — Going Merry

## Investors

- Going Merry (https://capitalatlas.ai/funds/going-merry) — Seed
