# XPLN.AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xpln-ai

- Industry: Marketing/Advertising
- Headquarters: Paris, France
- Website: www.xpln.ai
- Total disclosed funding: $5M
- Latest round: Series A (Sep 17, 2024)
- Investors on record: 2

## About

Based in Paris, France, XPLN.AI SAS. specializes in advanced advertising measurement solutions, leveraging attention-based metrics to optimize advertising effectiveness across various digital platforms including social media and streaming services.XPLN.AI SAS. was founded in 2022 and focuses on measuring user attention for digital advertising. The company has completed 2 deals, with its latest funding round being a Seed round on September 17, 2024, where it raised EUR 4.54 million led by Ventech and participated by Spring Invest. Fabien Magalon serves as both the founder and CEO of the company, overseeing its strategic direction and operations. The total amount raised by XPLN.AI SAS. to date is EUR 4.54 million, giving the company a current valuation of EUR 18.18 million.XPLN.AI SAS. is at the forefront of ad measurement innovation, offering advanced attention-based metrics designed to enhance advertising effectiveness. The company's core product revolves around accurately measuring user attention to advertising content across various digital platforms, including social media, connected TV (CTV), and streaming services. By leveraging a combination of eye-tracking data and machine learning, XPLN.AI SAS. provides actionable insights that identify the optimal levels of attention needed to drive brand perception and business outcomes. Their services cater to a diverse client base that includes major advertisers, agencies, and media publishers aiming to reduce wasted ad spend and enhance engagement. Geographically, XPLN.AI SAS. operates within key markets including North America, Europe, and parts of Asia, ensuring comprehensive media measurement and optimization solutions across these regions.XPLN.AI SAS. generates revenue through a subscription-based model, providing clients with access to their suite of attention measurement tools and analytics dashboards. The transaction structure typically involves partnerships with advertisers and agencies, where clients subscribe to various tiers of service that can include additional features and detailed analytics reports. Clients might opt for monthly or annual plans that allow them to utilize XPLN.AI SAS.’s proprietary attention metrics to optimize their media campaigns effectively. Specific pricing plans are tailored to the needs of clients, which may vary based on the level of service and data access required. By focusing on delivering measurable results through attention metrics, XPLN.AI SAS. positions its services as essential for brands looking to maximize their advertising impact in a competitive digital landscape.In September 2024, XPLN.AI SAS. raised EUR 4.54 million in a Seed Round to expand its market reach across the US and Europe. The company plans to invest in developing new products related to ad measurement technology and aims to launch these innovations in the upcoming year. XPLN.AI SAS. is strategically targeting further expansion within both North American and European markets, leveraging the recent funding to enhance its operational capabilities and market penetration.

## Funding rounds

- Series A, Sep 17, 2024, $5M — Ventech, Spring Invest

## Investors

- Ventech (https://capitalatlas.ai/funds/ventech) — Series A
- Spring Invest (https://capitalatlas.ai/funds/spring-invest) — Series A