# Xoxoday

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xoxoday

- Industry: Software
- Headquarters: Bengaluru, India
- Website: http://www.xoxoday.com
- Latest round: Series C (Jan 14, 2026)
- Investors on record: 4

## About

Xoxoday offers AI-driven loyalty, rewards, and incentives solutions aimed at enhancing employee engagement and customer loyalty across global enterprises.Founded in 2012 in Bangalore, India, Xoxoday specializes in loyalty and rewards solutions for enterprises. The company was established by Aashu Manchali, Abhimanyu Choudhary, Abhishek Kumar, Manoj Agarwal, Manoj Kumar, and Sumit Khandelwal.  In January 2026, Xoxoday raised an undisclosed amount of series C funding co-led by returning investors Apis Partners and 57 Stars. The company has raised a total of INR 2.25 billion. Xoxoday specializes in providing AI-powered loyalty, rewards, and incentives solutions tailored for global enterprises. The core product offerings include structured loyalty programs, recognition programs, commission plans, and a diverse rewards marketplace featuring over 10 million options. These solutions aim to enhance employee engagement, customer loyalty, and incentive programs across various sectors, including banking, retail, technology, and manufacturing. Xoxoday's platform supports seamless integration with over 250 systems, including HRMS, CRM, ERP, and marketing automation tools, ensuring versatility in deployment. The company serves a broad client base, including over 5,000 customers across 175 countries, facilitating multi-lingual and multi-currency experiences for end users, with particular emphasis on regions such as North America, Europe, and Asia-Pacific.In 2023, Xoxoday reported a revenue of INR 101,625,266.20 with an EBITDA of INR -6,816,390.40. The company generates revenue primarily through a flexible pricing model that accommodates diverse client budgets and spending efficiencies, typically involving subscription-based services for access to its platform and customizable reward offerings. Transactions occur through partnerships with various retailers and merchants, allowing customers to redeem rewards from a vast selection of options, while ensuring a streamlined experience from implementation to ongoing usage. The company will use the January 2026 funding to accelerate its global expansion.

## Funding rounds

- Series C, Jan 14, 2026 — 57 Stars, Apis Partners
- Seed, Jun 5, 2021 — GSD Capital partners
- Angel, May 1, 2013 — Kshatriya Ventures

## Investors

- Kshatriya Ventures (https://capitalatlas.ai/funds/kshatriya-ventures) — Angel
- GSD Capital partners (https://capitalatlas.ai/funds/gsd-capital-partners) — Seed
- 57 Stars (https://capitalatlas.ai/funds/57-stars) — Series C
- Apis Partners (https://capitalatlas.ai/funds/apis-partners) — Series C