# XMPie

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xmpie

- Industry: Software
- Headquarters: New York, US
- Website: www.xmpie.com
- Total disclosed funding: $5M
- Latest round: Series B (Nov 1, 2004)
- Investors on record: 1

## About

XMPie provides innovative multichannel marketing software specializing in Variable Data Printing (VDP) that enhances personalized customer engagement across digital and print media.XMPie operates as a subsidiary of Xerox Corporation, focusing on multichannel marketing solutions. Founded in New York, US, the company was acquired by Xerox in a TRADE SALE worth USD 54.00 mn in October 2006, completing the deal in November 2006. The founder's specific background is not documented in the current information available.XMPie is recognized for its comprehensive suite of multichannel and Variable Data Printing (VDP) marketing software that facilitates personalized and relevant communications across various print and digital media touchpoints. The core offerings include solutions for data-driven printing, cross-media campaigns, web-to-print applications, and campaign management tools designed to enhance customer engagement and brand experiences. By integrating print and digital platforms, XMPie enables businesses to tailor their messaging based on consumer data, significantly improving response rates and customer satisfaction. The company's products serve a diverse client base that includes design houses, print providers, agencies, small to medium-sized businesses (SMBs), and large enterprises, with applications spanning multiple industries. These products are marketed internationally, including key regions such as North America, Europe, and parts of Asia.XMPie's revenue model is structured around a combination of subscription-based services and direct sales of its software solutions, which are tailored to meet the unique needs of its clients. Transactional relationships typically involve B2B engagements where companies license XMPie technology to streamline their marketing communications. Clients may enter into annual or multi-year subscription agreements, providing them with continuous access to XMPie's suite of products, along with relevant updates and support services. Pricing structures vary based on the specific solutions chosen, such as PersonalEffect for print and VDP or web-to-print solutions. The company's flagship offerings are anchored by their ability to drive measurable outcomes in marketing campaigns, emphasizing the value of dynamic and personalized content to enhance customer interactions.As of now, XMPie has not publicly outlined specific upcoming products or expansion into new markets. However, following the TRADE SALE to Xerox Corporation for USD 54.00 mn in October 2006, the company may leverage the resources from this acquisition for future growth strategies and potential product development. Insights on future plans and product launches remain to be detailed.

## Funding rounds

- Series B, Nov 1, 2004, $5M — Jerusalem Venture Partners

## Investors

- Jerusalem Venture Partners (https://capitalatlas.ai/funds/jerusalem-venture-partners) — Series B