# Xiziec

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xiziec

- Industry: Marketing/Advertising
- Headquarters: Changsha, China
- Website: www.xiziec.com
- Total disclosed funding: $12M
- Latest round: Series A (Nov 10, 2020)
- Investors on record: 2

## About

Based in Changsha, China and established in 2007, Xiziec operates as a brand operation and management service provider, dedicated to consumer upgrade brand operation and brand management. Some enterpsies, such as MuscleTech, Sixstar, Hydroxycut, Nutrend, Nature's way, and Culturelle, have cooperated with the company. There are more than 400 employees in the company, with 15,000 square meters of modern domestic logistics warehousing and distribution system, and two bonded warehouses in Hangzhou and Ningbo. In November 2020, Huiyan Bio closed series A funding from new investor Greenriver Capital. 

The core services provided by the company include territory-wide operations, brand marketing, consumer operations and warehousing and logistics. Territory-wide operation is to provide customized e-commerce services for brands in a variety of modes, covering e-commerce channel general agent, distribution, and agency operation. The operation services cover e-commerce platforms such as Tmall, JD.com, and Pinduoduo, live e-commerce such as Douyin, and content e-commerce such as Xiaohongshu. The services can be used in sporting goods, household goods, beauty and personal care, mother and baby products, and other industries.

## Funding rounds

- Series A, Nov 10, 2020, $12M — Fortune Capital, Sunz Fund

## Investors

- Fortune Capital — Series A
- Sunz Fund (https://capitalatlas.ai/funds/sunz-fund) — Series A