# XICA Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xica-co

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.xica.net
- Total disclosed funding: $52M
- Latest round: Series E (Feb 2, 2022)
- Investors on record: 14

## About

XICA Co., Ltd. is a Tokyo-based company specializing in data-driven marketing solutions that utilize advanced technology to enhance clients' marketing strategies and drive sustainable growth.Founded in 2012 and headquartered in Tokyo, Japan, XICA Co., Ltd. focuses on providing data analysis for marketing optimization. The company has completed 7 deals since its inception, with the most recent being a Series E funding round on February 2, 2022, where it raised JPY 3.7 billion led by Mizuho Capital and Signifiant. The firm's valuation currently stands at JPY 30,953.328 million.XICA Co., Ltd. specializes in data-driven marketing solutions that leverage advanced data science and technology to help clients optimize their marketing strategies and achieve sustainable growth. Their core offerings include two primary services: COMPASS and MAGELLAN. COMPASS analyzes consumer brand selection mechanisms, assessing how variables such as the marketing mix, competitors, and external factors influence purchasing behavior. MAGELLAN quantifies the contribution and efficiency of various marketing elements, providing actionable budget allocation recommendations aimed at maximizing return on investment (ROI). XICA serves diverse industries such as food and beverage, retail, and education, including clients like KDDI Corporation and Marugame Seimen, with an emphasis on scalability for international markets.XICA's revenue model is based on consulting and subscription services that enhance marketing effectiveness through data-driven insights. Clients engage through structured partnerships, entering contracts that specify service deliverables over set periods. The firm’s flagship services, COMPASS and MAGELLAN, operate on a fee-for-service basis, where clients pay for tailored analytics addressing their unique marketing challenges. Revenue is generated through these bespoke solutions, and pricing is contingent on the scope and complexity of services rendered, focusing on measurable marketing improvements.In February 2022, XICA Co., Ltd. raised JPY 3.7 billion in Series E funding to support recruitment and the growth of its advertising business. The company aims to launch new products that enhance its marketing solutions, although specific release dates are yet to be disclosed. XICA plans to expand its operations into new geographic markets to enhance its service offerings, with a targeted timeline for this expansion set for the upcoming years.

## Funding rounds

- Series E, Feb 2, 2022, $32M — Mizuho Capital, Signifiant, Yamauchi-No.10 Family Office
- Series D, Sep 16, 2020, $12M — Sumitomo Mitsui Trust Investment, DNX Ventures, NTT DOCOMO Ventures, Salesforce Ventures
- Series C, Jan 24, 2018, $4.2M — NTT DOCOMO, DNX Ventures, SBI Investment, i Mercury Capital
- Series B, Mar 23, 2016, $1.1M — DNX Ventures, Archetype Ventures, Dentsu Ventures
- Series B, May 15, 2015, $1.7M — DNX Ventures, Recruit Strategic Partners, Archetype Ventures
- Series A, Jan 30, 2014, $1M — ITOCHU Technology Ventures, Salesforce Ventures, Archetype Ventures

## Investors

- ITOCHU Technology Ventures (https://capitalatlas.ai/funds/itochu-technology-ventures) — Series A
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A, Series D
- Archetype Ventures (https://capitalatlas.ai/funds/archetype-ventures) — Series A, Series B
- DNX Ventures (https://capitalatlas.ai/funds/dnx-ventures) — Series B, Series C, Series D
- Recruit Strategic Partners (https://capitalatlas.ai/funds/recruit-strategic-partners) — Series B
- Dentsu Ventures (https://capitalatlas.ai/funds/dentsu-ventures) — Series B
- NTT DOCOMO — Series C
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Series C
- i Mercury Capital (https://capitalatlas.ai/funds/i-mercury-capital) — Series C
- Sumitomo Mitsui Trust Investment (https://capitalatlas.ai/funds/sumitomo-mitsui-trust-investment) — Series D
- NTT DOCOMO Ventures (https://capitalatlas.ai/funds/ntt-docomo-ventures) — Series D
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series E
- Signifiant (https://capitalatlas.ai/funds/signifiant) — Series E
- Yamauchi-No.10 Family Office — Series E