# Xiaoxiniu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xiaoxiniu

- Industry: Food
- Headquarters: China
- Website: www.xxnry.com
- Total disclosed funding: $5.1M
- Latest round: Series A (Aug 1, 2010)
- Investors on record: 3

## About

Xiaoxiniu is a Chinese company specializing in the research and production of high-quality dairy products, focusing on organic and biological offerings to meet health and nutritional needs of consumers.Founded in 2002 in China, Xiaoxiniu develops a range of dairy products. The company was originally established by Weisheng Wang, who has previously founded other ventures. It completed its most recent funding round, a GROWTH round, in February 2014, raising CNY 50 million from Tiantu Capital. The total amount raised by the company stands at CNY 50 million since its inception.Xiaoxiniu specializes in producing dairy products, including milk, yogurt, and nutritional supplements. The company places emphasis on health and wellness, catering primarily to consumers who prioritize organic and biological options. Its products are distributed across urban and rural areas in China and extend to select international markets.Xiaoxiniu's revenue model is built on direct sales and partnerships with retailers and wholesalers. The company engages in B2B transactions with grocery chains and health food stores, ensuring its organic milk and probiotic yogurt are widely available to health-conscious consumers. The pricing strategy reflects a commitment to quality while remaining competitive in the organic dairy market.Xiaoxiniu aims to expand its product line and enhance its market reach. The recent GROWTH funding of CNY 50 million will support the development of new dairy products targeting both domestic and international markets. Additionally, the company plans to explore expansion into new geographic regions by 2025, capitalizing on increasing global demand for organic dairy offerings.

## Funding rounds

- Series A, Aug 1, 2010, $5.1M — Hidea Investment, DHR Investment, Wings Capital

## Investors

- Hidea Investment (https://capitalatlas.ai/funds/hidea-investment) — Series A
- DHR Investment — Series A
- Wings Capital (https://capitalatlas.ai/funds/wings-capital) — Series A