# Xiaoxiang Shenghuo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/xiaoxiang-shenghuo

- Industry: Retail
- Headquarters: Shanghai, China
- Latest round: Angel (Apr 12, 2021)
- Investors on record: 2

## About

Based in Nanjing, China, and established in 2020, Xiaoxiang Shenghuo is a discount chain supermarket, which focuses on household products. The Xiaoxiang Shenghuo has a brand, Huimai Mao Super Discount Warehouse. The Xiaoxiang Shenghuo's single stores covered 80 to 100 square meters, and the Huimai Mao Super Discount Warehouse covered over 1,000 square meters. And Xiaoxiang Shenghuo has less than 1,000 Stock-Keeping Units (SKUs), whereas the Huimai Mao Super Discount Warehouse has 2,000 to 3,000 SKUs. The company established two warehouses, including a dry warehouse and a wet warehouse. The company has 4,000 suppliers providing discount goods. Moreover, the company adopts paid membership model.

The company sells discount household products. Products include food and beverage, fruits, and daily necessities products. In addition to daily fast-moving consumer goods, the company also provides baking, daily fresh milk, frozen food, imported goods, and celebrity items. Those products' price is 30% to 50% off market price. The company also does community group purchase business. 

The company plans to open multiple supermarkets in County cities, such as Zhenjiang, Jiangyin.

## Funding rounds

- Angel, Apr 12, 2021 — TiSiWi, Joy Capital

## Investors

- TiSiWi (https://capitalatlas.ai/funds/tisiwi) — Angel
- Joy Capital (https://capitalatlas.ai/funds/joy-capital) — Angel